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American Idol 4 Ratings Powerhouse
January 20, 2005 12:01 AM by Joe Blackmon
It was only a couple days ago that it was reported that Fox’s entertainment president Gail Berman was attempting to lower ratings expectations for American Idol 4. It turns out that she had nothing to worry about as American Idol 4 premiered to record numbers, proving that reality TV is far from dead. We received the following email today from the Fox Vice President of Corporate Communications summing up American Idol’s ratings dominance, " …and it is a very good morning at FOX as American Idol returned last night to record numbers. In fact, the American Idol premiere is the most-watched television program (including all sports) of the current season (A18-49 and P2+) and is FOX’s third most watched night of entertainment programming EVER (behind the Joe Millionaire finale on 2/17/03 and the 2nd season finale of Idol on 5/21/03). Additionally, it’s also FOX’s highest-rated Tuesday ever in Key Demos (excluding sports).
AMERICAN IDOL 4 premiered to a phenomenal 14.0/33 among Adults 18-49 with 33.5 Million Total Viewers. This is the second highest rated telecast of American Idol ever in these measures, behind only the season finale of American Idol 2. Compared to last year’s huge premiere, AMERICAN IDOL is up an amazing +9% in Adults 18-49 (14.0/33 vs. 12.9/30 on Mon., 1/19/04), +16% in Total Viewers (33.5 vs. 29.0 Mil), +4% in Adults 18-34 (14.3/37 vs. 13.7/36), and +7% in Teens (14.6/39 vs. 13.6/36)..
Total Prime
FOX dominated the night among all key measures, winning among Adults 18-49, Total Viewers, Adults 18-34, Teens, Adults 25-54, Households, Women 18-49/18-34/25-54, and Men 18-49/18-34/25-54. Additionally, FOX outperformed the combined 5 net competition on a total primetime basis by an incredible +19% among Adults 18-49 (14.0 vs. 5 nets’ 11.8), and the combined 3 nets by +12% in P2+ (33.5 vs. 30.0 Mil).
Competition
ABC’s My Wife & Kids (2.1/5), According To Jim (3.3/7) and Rodney (2.8/6) all delivered their lowest rating ever for an original telecast. George Lopez (2.3/6) delivered its lowest original rating in nine months (since 4/16/04) for an original episode. At 10p, NYPD Blue (3.2/8) was on the low end of its range this season
On CBS, NCIS (3.2/8) delivered its lowest rating of the season and Amazing Race (4.0/9) also posted one of its lower rated telecasts so far this season. Judging Amy (3.2/8) was on the high end of its range.
On NBC, The aftermath of The Biggest Loser (3.2/8) posted the series’ lowest rating. The time period premiere of Scrubs at 9p (2.6/6) delivered the show’s lowest rating ever for an original telecast. Week 3 of Committed (2.1/5) was down a tremendous
-52% from last week’s episode (4.4/11). At 10p, Law & Order: SVU (5.9/15) was in range with recent original telecasts.
Topics: American Idol |
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