« Troy McClain from The Apprentice 1 Gets his Own Show | Home | Nanny 911 Moves to New Time Period, Monday, March 14 »
Donald Trump Sprays Graffiti to Promote a Video Game
February 24, 2005 12:32 AM by Joe Blackmon
Donald Trump enlists video game giant Sony Computer Entertainment America for one of the most colorful “Apprentice” tasks this season (February 24, 9-10pm ET). Trump challenges the candidates to create a graffiti billboard promoting “Gran Turismoââ 4, the fourth installment of the worldwide blockbuster-selling Gran Turismo series, available exclusively for the PlayStation®2 computer entertainment system.
Teams interview and then hire a graffiti artist to paint a 20-foot wall in Harlem but each team is responsible for the overall vision of the mural. Both Sony Computer Entertainment executives and a focus group of 18-34 year old gaming enthusiasts judge the finished graffiti wall.
“Nowadays there is a new form of urban advertising. It’s called graffiti,” says Trump. “I’m not thrilled with graffiti. I don’t like graffiti but some of it is truly amazing.”
At the beginning of the episode, one candidate has an emotional breakdown and candidly confronts her team members. During the task, one team begins painting their billboard before deciding on a concept while the other team struggles with personality conflicts.
The winning team is treated to a personal photo session with renowned photographer Patrick Demarchelier.
Jill Cremer, VP of Development for The Trump Organization, replaces Carolyn Kepcher in the boardroom for the second consecutive week. Carolyn will return to the boardroom next week.
“MAGNA”: Stephanie, Bren, Erin, Kendra, and Alex
“NET WORTH”: John, Audrey, Angie, Tara, Chris, Tana, and Craig.
Week 6 Exemption: Tana
“We value the relationship with Mark Burnett Productions, as we are able to effectively communicate with our mutual audiences,” said Andrew House, executive vice president, Sony Computer Entertainment America. “The race is on this week as ‘The Apprentice’ candidates compete to see who is the most auto savvy as they create a viral marketing campaign for the latest and most anticipated game title, Gran Turismo 4. The blockbuster Gran Turismo franchise has sold more than 38 million units worldwide making it more than automotive racing, but a unique lifestyle on PlayStation."
Topics: The Apprentice |
« Troy McClain from The Apprentice 1 Gets his Own Show | Home | Nanny 911 Moves to New Time Period, Monday, March 14 »
