March 12, 2005 11:56 AM by Joe Blackmon
As the acclaimed filmmaking documentary series "Project Greenlight" debuts on Bravo on Tuesday, March 15, America Online will offer the entire premiere episode free on the Web simultaneously with its West Coast broadcast airing at 9:00 PM, PT/12:00AM, ET, as well as throughout the week. The episode will be available to view online through the AOL.com Web site (aol.com/television) and the AOL service (AOL Keyword: Television). Throughout the season, America Online will also post weekly episodic clips from the series, and will simulcast the season finale on May 10.
"Online streaming is the perfect medium to drive consumer awareness and sampling simultaneously," said Jason Klarman, Senior Vice President of Marketing, Bravo. "It complements our overall efforts to drive viewers to the premiere, transforming the content into the perfect buzz-making vehicle."
"We are always looking for creative new ways to extend and enhance the viewing experience for our substantial online audience, and this ‘Project Greenlight’ initiative is a terrific example of this effort," said Patricia Karpas, Vice President and General Manager, AOL Television. "By offering on-demand access to the premiere and finale, along with weekly clips of each episode, we can provide Web users the opportunity to engage with this acclaimed program even if they’ve missed it on TV. We’re pleased to support the ‘Project Greenlight’ mission of discovering young filmmakers and to celebrate the winners of this prestigious challenge."
"Project Greenlight" gives aspiring filmmakers access to independent filmmaking through an online community, a film, and a television documentary series. "Project Greenlight" holds a contest where an amateur writer and an amateur director get to make an original film together. The documentary series shows the entire filmmaking process, from the selection of the script, through production and editing, to the film’s release. First time director John Gulager will direct the winning script written by screenwriters Patrick Melton and Marcus Dunstan. Horror guru Wes Craven ("A Nightmare on Elm Street," "Scream") has joined on to produce the film, "Feast." The series, which will air on Bravo for the first time, consists of nine, one-hour episodes.
In January 2005, AOL and Bravo teamed up for the first-ever on-air/online simulcast of a full television episode, offering the full sneak peek episode of "Queer Eye for the Straight Girl" online simultaneously with the show’s West Coast broadcast airing. AOL then made the episode available on-demand on the Web via the AOL.com Web site and the AOL service for the subsequent week.