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Hit Me Baby One More Time Is A Ratings Success

June 03, 2005 11:09 PM by Joe Blackmon

Thursday night’s debut of "Hit Me Baby One More Time" hit the highest adult 18-49 rating for a new summer unscripted series premiere in two years, winning its slot among all adult viewers under the age of 50, according to updated in-home viewing figures from Nielsen Media Research.

From 9-9:59 p.m. ET, the premiere of "Hit Me Baby One More Time" (4.7 rating, 13 share in 18-49, 8.9 million viewers overall) scored the highest debut rating for a new unscripted summer series since June 3, 2003 (Fox’s "American Juniors") and matched NBC’s best 18-49 rating for a summer reality series debut in nearly three years ("Meet My Folks" on July 22, 2002). "Hit Me" improved the time period by 62 percent in adults 18-49 versus NBC’s performance on the same night last year (4.7 vs. a 2.9 with comedy encores).

"Hit Me Baby One More Time" was #1 in adults, men and women 18-49 and adults, men and women 18-34, beating all competition including CBS’ "CSI" rebroadcast and ABC’s "Charlie’s Angels" encore. "Hit Me" built on its 18-49 lead-in by 57 percent (4.7 vs. 3.0).

"Hit Me Baby" is the #1 primetime telecast of the week to date in adults 18-49 and is also tied for the highest 18-49 rating of any primetime telecast since the end of the May sweep (tying the May 26 encore telecast of CBS’ "CSI").

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Topics: Hit Me Baby One More Time |

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2 Responses to “Hit Me Baby One More Time Is A Ratings Success”

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    June 5th, 2005 at 9:55 pm

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