July 14, 2005 11:01 PM by Joe Blackmon
The American Basketball Association (ABA) announced that it has entered into a partnership with Summer Pix/Valorem Group and Prestige Promotions to create an exciting new reality TV show. "The ABA is a powerful positive association advertiser product and the most entertaining basketball league in the country; this is an incredible opportunity to create entertaining content with broad appeal. The ABA is the most likable and fan friendly sports league out there with a definite show business twist," said Jay Cannold, President of Summer Pix.
Victor Bao, President of Valorem Group commented, "We are packaging an incredible program full of unique content for the ABA and are thrilled to have such amazing and complete support from the entire league." Bao added, "The ABA is definitely back, bigger and better than ever, with nearly 60 teams scheduled to begin play in November. It is a natural for sports’ most innovative league to get into the "reality TV" business with content like no other – a story of real people, real passion and real competition: The ABA Challenge.
"While it is premature to discuss the exact format," said Angela Rizzi, CEO of Prestige Promotions, "you could say this will be The Apprentice, the Contender and American Idol all wrapped up in one neat package – business, sports and entertainment – with a big prize."
Joe Newman, ABA CEO, concluded, "There’s a story to be told about idealistic young men in America and throughout the world who love basketball and hopefully we can capture the heart and soul of the ABA in this all new and fascinating reality show about passion, people, teamwork and basketball. Victor, Jay and Angela are certainly the people who can do it."