July 24, 2005 11:30 PM by Joe Blackmon
In its debut week on GSN, the network’s newly-acquired THE AMAZING RACE has delivered impressive household and demographic ratings in its daily 9:00-10:00 PM time period (July 11 – July 18). The Emmy Award-winning series’ seven day household rating averaged a .40, an 11 percent increase over the season-to-date average. Among the key advertiser demographic of Adults 18-49, the adventure reality series averaged a .22 rating, marking a 69 percent increase over the season-to-date average. The series also has notably dropped the time period’s season-to-date median age from 54-years-old-to-42-years of age.
“We couldn’t be more thrilled with the first week’s ratings performance of THE AMAZING RACE,” commented Ian Valentine, Senior Vice President, Programming, GSN. “We had hoped the series would add new younger viewers and it definitely has, with our median age dropping by 12 years.”
In other demographic measurements, THE AMAZING RACE garnered a .25 among Adults 25-54, a 67 percent increase over the season-to-date time period average. As a result of THE AMAZING RACE’s addition in prime time (8:00-11:00 PM), the network has dropped its season-to-date median age from 57.5 to 50-years-old. THE AMAZING RACE averaged nearly 350,000 viewers Persons 2+ per telecast, a 29 percent increase over the season-to-date average.
GSN, the Network for Games, is the only U.S. television network dedicated to game-related programming and interactive game playing. The network features game shows, reality series, documentaries, alternative sports programs and casino games. As the industry leader in interactivity, GSN features over 100 hours per week of interactive programming, which allows viewers a chance to win prizes by playing along with GSN’s televised games via GSN.com. Reaching 57 million Nielsen homes, GSN is distributed in the U.S. through all major cable systems and satellite providers. The network is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation.