July 25, 2005 03:00 AM by Joe Blackmon
5280 Mobile has signed a multi-year deal with Creative Light Entertainment to extend their brands, including the new feature film “The Scorned,” and the interactive website TheFishbowl.com, with wireless content, interactive applications, and promotions, it was jointly announced today by Blake Fayling, President, 5280 Mobile, and Paul Camuso, President, Creative Light Entertainment.
Under the terms of the deal, 5280 Mobile will produce and distribute custom ringtones, wallpapers, and videos featuring today’s hottest reality TV stars from Survivor, Real World, The Apprentice, The Bachelor, and many more. In addition, 5280 Mobile will create a Fishbowl branded WAP site that will include live chat, games, trivia, and alerts. The pair will also work on mobile promotions to market the TheFishbowl.com website, DVDs, and radio programs. The mobile initiative will launch via U.S. carriers and thefishbowl.com this summer.
“We have been fans of thefishbowl.com since its launch last year, and are excited to be a part of their expansion into the mobile phone space,” remarked Fayling. “This is a perfect extension of their brand, and will work hand in hand with the feature film and television series, enabling Creative Light Entertainment to enhance the consumer’s experience and allow access to their favorite reality TV stars from anywhere.”
“We feel that the next major step in evolution of entertainment content provided to our audience will be delivered via mobile technology,” said Camuso.. “Our partner, 5280 Mobile is uniquely leveraged to accomplish this goal through their established network of partnerships. We are looking forward to the future with 5280 Mobile as our guide."