September 13, 2005 11:02 PM by Joe Blackmon
USA Network presents a new, groundbreaking reality show, MADE IN THE USA, where America’s undiscovered inventors and entrepreneurs will compete for an unparalleled chance of a lifetime to sell their invention on Home Shopping Network (HSN). MADE IN THE USA, a six-episode, hour-long reality/competition series, premieres on Wednesday, September 14 at 10pm ET/PT on USA Network.
Contestants will participate in competitions, facing real-life challenges that inventors deal with in getting their product out to the public. Contestants and viewers alike will also get an exclusive behind the scenes look at the HSN empire and the creative and talented HSN employees that facilitate this dream. Each week, products and inventors will be eliminated until the ultimate payoff when one lucky inventor team wins a contract with HSN.
MADE IN THE USA is hosted by Todd Newton (E!’s “Coming Attractions,” “Talk Soup,” “E! NewsLive”). Newton is joined by a cast of eclectic characters who will preside over the competition and judge what invention the viewers will ultimately choose for the opportunity to sell on HSN.
The judges for MADE IN THE USA offer vastly different aspects to evaluating each invention for specific selling points. Joy Mangano, multimillionaire inventor of “The Miracle Mop,” epitomizes what this show is about: she is the American dream-come-true after having started with nothing but an insatiable entrepreneurial appetite and an inventive spirit that led to her successful inventions. Nolan Bushnell, otherwise known as the "Father of the Video Game Industry," is best known for inventing "Pong" as well as founding two billion-dollar franchises, the Atari Corporation and the Chuck E. Cheese restaurant chain. Karim Rashid is an industrial design expert and trendsetter who, having designed for Umbro, Prada and Artemide, offers a perspective on consumers’ obsession with aesthetic value – style, design, packaging, color and logos.
MADE IN THE USA also will feature guest experts rocket scientist Lonnie Johnson (inventor of the Supersoaker), the flamboyant and opinionated Robert Verdi (host of E! television’s “Fashion Police”), PR guru Rachel McCallister and music legend Patti LaBelle. The experts are on hand to lend insight into what it takes to launch a successful product, offer style critiques to contestants and explain the role it plays in creating a lasting first impression, teach the importance of “image making” in pushing a brand and how to infuse personality into the selling equation.
MADE IN THE USA is created and executive produced by Ken Mok (UPN’s “America’s Next Top Model”).