October 26, 2005 11:03 PM by Joe Blackmon
Bravo has teamed up with W Hotels in a national "Queer Eye" promotion to refresh W’s popular year-round lesbian and gay-oriented travel package called PRIDE365. The promotion runs from October 2005 through March 2006 in participating W Hotels in cities that include New York, Chicago, New Orleans, Los Angeles, San Francisco, Silicon Valley, Seattle, Atlanta, San Diego and Honolulu.
"W Hotels and Bravo’s ‘Queer Eye’ are both brands that appeal to an upscale audience who want to bring style into all aspects of their lives," said Jason Klarman, Senior Vice President, Marketing, Bravo. "Combining the two is a great way to reach out and reward our loyal, gay audience."
As part of the PRIDE365 package, guests will be enlightened and entertained with "Queer Eye’s" Hip Tips and a 2-disc DVD set from the "Queer Eye: The Best Of…" series. The special 2-disc DVD set includes fabulous advice from the well traveled five-some, in addition to outtakes, bloopers and the best music for when you’re on the road. There are four DVD sets in the series — "Style Tips" from Carson, "Looking Your Best Inside and Out" from Kyan and Jai, "Home Decor Ideas" from Thom, and "Culinary Teachings" from Ted. Each time a guest chooses W’s PRIDE365 offer, they are able to collect another installment in the series.
Guests will also receive the "Hip Tips" guide for travelers, a list developed jointly by Bravo and W Hotels, that includes advice like how to avoid congested airport traffic and how to feel at home while on the road, among other trendy travel tips. The "Hip Tips" are packaged with the DVD and a "SIP" card, which entitles each guest to a complimentary "Fab Five-tini" in the Living Room of any W Hotel. PRIDE365 also offers guests a late checkout, as well as recipe cards with a "Queer Eye" Tonic recipe created by Ted Allen. Additionally, special guests of W Hotels will be invited to two sneak-peek events on November 15 and 17 in San Francisco and Chicago to preview an all-new episode of "Queer Eye."
For more about Bravo’s "Queer Eye" and the DVD box set, please visit www.bravotv.com. To book PRIDE365 for your next getaway, please visit www.whotels.com/pride365. The package is available from now until March 31, 2006.
Bravo’s new season of "Queer Eye" kicks off on Tuesday, December 6 at 10:00 PM ET/PT with a premiere proposal episode.