November 12, 2005 12:02 AM by Joe Blackmon
NBC Universal Domestic Television Distribution’s "Blind Date" is partnering with Sony Ericsson and Bally Total Fitness to kick off the November Sweep with "The Ultimate Blind Date Mobile Match-Up," announced recently by Betsy Bergman, Vice President, NBC Universal Domestic Television Distribution Marketing. The campaign will take place across the nation in 15 top markets including Los Angeles, Chicago, Philadelphia, Boston and San Francisco.
"The Ultimate Blind Date Mobile Match-Up" kicks off with the show’s new dating scenario, "Project Blind Date." Viewers will be able to watch 5 select daters (3 women and 2 men) on their dating journeys as they come closer to finding their perfect Blind Date each week. Each dater’s journey will unfold on a designated day of the week so viewers can tune in on a specific day to watch their favorite dater.
The interactive dating events allow singles to record their own on-site video bios and share them with other potential daters at the events. Each person will also be given a coded lanyard, which they will use as a guide to finding matches by sending pictures or videos of themselves to other participating singles. The W600 WalkmanÃƒÂ¢Ã¢ phones that participants receive will also be preloaded with music, allowing them to ‘blindly’ find their music match by picking tracks and finding out if potential dates have similar music tastes.
In addition to these exciting and interactive dating events, there will also be a national in-show sweepstakes in which viewers will be directed to enter the contest on the show’s website, www.blinddatetv.com. The grand prize consists of his and hers W600 WalkmanÃƒÂ¢Ã¢ Phones with 2 months pre-paid service on each phone, a 6-month membership to Bally Total Fitness and a trip for two to Florida including airfare and hotel accommodations. The contest will also be promoted at all Bally Total Fitness locations nationwide, which includes more than 400 locations.
"’Blind Date’ has found its perfect partners in Sony Ericsson and Bally Total Fitness," said Bergman. "’The Ultimate Blind Date Mobile Match-Up’ will bring exciting and interactive events to many of the nation’s top markets, engaging viewers in Sony Ericsson’s brand new mobile technology and at the same time encouraging singles to get in shape for their next date."
For more details and to learn more about the sweepstakes go to www.blinddatetv.com.