November 16, 2005 12:01 AM by Joe Blackmon
Jim tests his fate again as project manager in this week’s task involving the new Tassimo Hot Beverage System on NBC’s "The Apprentice: Martha Stewart" (November 16, 9-10 pm ET). After an emotional reunion with the returning candidates to the loft, the teams quickly re-group and learn the art of selling a "perfect cup of coffee." Marcela leads "Matchstick" marking the second time she and Jim have gone head-to-head as project managers.
Each team is given $40,000 and must create a retail space to sell the new Tassimo Hot Beverage System that makes coffee, tea, hot chocolate, espresso, cappuccino and latte. The team with the highest sales wins. Both teams differ on their sales tactics and the winning team wins by a landslide. As the losing team gets ready to visit the conference room, one candidate gets a surprise pep talk that leads to an interesting chain of events.
"We believe Tassimo will change the way people prepare and enjoy hot beverages at home," said Lorraine Hansen, Vice President Tassimo. "It’s a product that gives people access to a variety of hot beverages at different times of the day without having to use multiple machines or leave the house. Tassimo combines quality brands, convenience and unique technology to provide the ultimate, in-home hot beverage experience at the touch of a button."
To find locations where you can purchase Tassimo or to see a demonstration, please visit Tassimo.com.
"MATCHSTICK" (Creatives): Ryan, Amanda, Leslie, Marcela
"PRIMARIUS" (Corporate): Bethenny, Jim, Dawna
"The Apprentice: Martha Stewart" is produced by Mark Burnett Productions. Mark Burnett, Jay Bienstock and Donald J. Trump are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.