December 10, 2005 12:35 AM by Joe Blackmon
The two-hour second season premiere of Bravo’s Emmy-nominated series "Project Runway" became the highest rated series premiere ever on a Wednesday night in the history of the network while shattering the ratings from the first season opener. More than one million total viewers tuned in to see sixteen designers competing in design challenges for the opportunity to show a line at New York Fashion Week.
"We are thrilled with the response to the new season," said Lauren Zalaznick, President of Bravo. "The audience build over the two-hours proves that the second season offers just as much quality and drama, if not more, than our Emmy-nominated inaugural season."
On the day of the premiere, BravoTV.com witnessed a spike to 100,000 unique visitors. This is up from the average of 45,000 on a typical day, generating one sixth of the average monthly traffic to the site in just one day. The site also garnered 1.3 million page views.
"Project Runway’s" season two premiere drew the second largest Wednesday 10PM to 12AM audience in Bravo’s history among adults 18-34 (423,000), adults 18-49 (686,000), adults 25-54 (599,000), and total viewers (924,000). Only the night of the "Project Runway" season one finale ranked higher in this time period, "Project Runway" airs every Wendesday at 10:00 p.m. on Bravo.