March 06, 2006 12:01 AM by Joe Blackmon
Ivanka Trump joins her father and first season "Apprentice" winner Bill Rancic for boardroom duty this week on NBC’s "The Apprentice," (Monday, March 6, 9-10 p.m. ET/PT). The teams are given their second task — to generate text messages via a marketing campaign promoting Gillette’s Fusion Razor. The team with the most text messages wins.
The candidates are challenged as they persuade New Yorkers to text message on their mobile phones. Pepi learns a lesson in leadership while others struggle with Brent, who’s viewed as an awkwardly acting teammate especially after dancing in the middle of Times Square in his bathrobe.
"Brent in a bathrobe in the middle of Times Square was my least favorite experience of the season," said Ivanka Trump, Vice President of Real Estate Development at the Trump Organization.
The winning team is rewarded the opportunity to give back to the community by outfitting disadvantaged men from the "Career Gear Charity" in new signature Trump apparel, including suits, watches and cufflinks as they face their first business interview, with a new look.
"Gold Rush" – Bryce, Charmaine, Dan, Lee, Lenny, Leslie, Tarek, Theresa
"Synergy" – Allie, Andrea, Brent, Michael, Pepi, Roxanne, Sean, Stacy, Tammy
Ivanka Trump received her bachelor’s degree in real estate from the Wharton School of Finance at the University of Pennsylvania and currently serves as Vice President of Real Estate Development at the Trump Organization. At the young age of 24, she oversees all aspects of real estate development worldwide from deal evaluation, analysis and pre-development planning to construction, marketing, operations, sales and leasing.
"The Apprentice" is produced by Mark Burnett Productions. Mark Burnett, Jay Bienstock and Donald J. Trump are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.