March 14, 2006 07:41 PM by Joe Blackmon
America can’t get enough of Flavor Flav! The "Flavor of Love" series finale was the #1 rated telecast in the 18-49 demo out of all basic cable television networks for the week of March 6-12. The episode was also the #2 most watched telecast out of all cable programs for the week only behind the season premiere of HBO’s "The Sopranos."
For year-to-date among ad supported cable television, the "Flavor of Love" finale is the highest rated non-sports telecast among viewers 18-49.
The 90-minute "Flavor of Love" finale became the #1 show in VH1′s history, scoring a 3.5 rating in the key 18-49 demo and averaging 5,884,000 total (P2+) viewers and 3,672,000 P18-49 viewers. In terms of overall viewers across the entire television landscape, "Flavor of Love" ranked behind only ABC’s "Grey’s Anatomy" and NBC’s "Crossing Jordan" in the Sunday night 10:00 PM time period.
Across its ten premieres, "Flavor of Love" averaged an unprecedented 1.6 rating in the 18-49 demo, making it the highest rated VH1 series premiere average ever. Three of the "Flavor of Love" premieres reside in VH1′s Top Ten-rated commercial telecasts of all time, taking the #1, #3, and #6 spots.
In "Flavor of Love," 20 single women from all walks of life, selected for their expressed love for Flav, moved into a "phat crib" in Los Angeles and vied for his affection. With help and advice from Big Rick, Flav’s gigantic body-guard and chauffeur, Flavor Flav dated all of the women, weeded out the ones who are only after his fame and fortune … and in the end chose his one true love. "Flavor of Love" is a production of Mindless Entertainment and 51 Pictures. Executive producers are Mark Cronin, Cris Abrego and Ben Samek. Executive producers for VH1 are Jeff Olde and Jill Holmes.