March 27, 2006 12:06 AM by Joe Blackmon
Despite the disdain from critics, American Inventor is ABC’s latest hit show. The show copies the American Idol formula of showing the wild and wacky during the audition round, which helps to keep things interesting. However, Reality TV Magazine recently interviewed a rejected inventor and what he had to tell us makes us wonder if the American Inventor judges might be turning their back on some good inventions in the quest for comedy.
We will be profiling some of the inventions that American Inventor turned away and asking the question, “Did the judges make a mistake?” The first rejected invention that we took a look at is The Flatulence Deodorizer. The American Inventor judges turned The Flatulence Deodorizer audition into a joke about farting, but ignored that the product serves to improve the quality of life for numerous people with real medical disorders. Brian Conant told Reality TV Magazine that data and medical information presented during his American Inventor audition was deleted in order to reduce the credibility of his product.
Reality TV Magazine: How many of the Flatulence Deodorizer have been sold?
Brian Conant: In order to qualify for the American Inventor show I could not have sold more than 50k units. Without giving you the exact amount…we did qualify under this rule. We’ve sold product to every state in the United States and over forty countries, basically with no advertising. The Flatulence deodorizer has been sold over the internet for 3.5 years. Each year we have seen substantial growth, with new and repeat customers. The reason I applied for the show was to assist me in the marketing of the product. Marketing is extremely expensive and I don’t have that type of capital.
Reality TV Magazine: What did you think about the judges’ comments?
Brian Conant: My personal opinion about the judges on the American Inventor panel are as follows: Peter (tunnel vision) seemed to think the sound was the most embarrassing part of flatulence and my response to that was: The sound can always be camouflaged with a cough, a sneeze or kicking the desk but the smell can never be concealed. The smell lingers and stays in the area for a while. Doug: As an inventor I was extremely disappointed in his behavior. I approached this competition from a professional stand point. The uniqueness about an inventor is having the ability to think OUT of the BOX and create a product that will revolutionize something. He insisted the product wouldn’t work. I told him I’d sold thousands around the world and informed him about my repeat customers and he still said it won’t work. He also said he had done extensive research in the same subject matter and insisted my product wouldn’t work. Doug is the judge at the beginning of the show that says the winning invention will be the invention that when you first look at it, you’ll think it’s whacked. Then when you take a closer look you say that’s ingenious. Mary Lou : She claims to be the expert on "what women want." In my presentation I informed her that 85% of my clientele were females. She sat there as if she never passed gas in her life. I also informed her about the disease Irritable Bowel Syndrome which affects roughly 44-million people in the USA alone and 70% of those are females ranging from the ages of 29 -60 years old. She continued to call my product the Fart Pad and I kept correcting her. Anytime the word FART is associated with the product people automatically think of a gag gift or novelty product and not a serious product. My product has been endorsed by the medical community and is recommended. Ed was the only one that thought it might have a chance. When he asked me about the gross sells for 2005, I responded with the figure and his comment was "that sounds like profit to me." He also asked me what inspired me to come up with this product? I told him the complete story and at that point he turned it over to Peter and said you’re the money man what do you think? He replied: No. All in all I don’t think they’re heading in the right direction (my opinion). It seems they’re looking for the sad story and not the invention that can change the quality of life for millions of people in a positive way.
Reality TV Magazine: How does the Flatulence Deodorizer improve the quality of life for many?
Brian Conant: The Flatulence deodorizer improves the quality of lives for people by eliminating the embarrassment associated with the odor from flatulence. I’ve been able to help thousands of people that are afflicted with medical disorders such as Colitis, Chron’s, Diabetes, IBS, Lactose Intolerance and also Gastric bypass patients. People who are being treated with Chemotherapy also purchase our product. It’s hard enough living with these aliments and being trapped in their own homes. Our product provides these individuals with dignity, increased self esteem and confidence to live a normal life. We’ve had people write to us and thank us for helping them return to work, school, church, riding the bus, taxi, airplane and other social activities. As an inventor the greatest feeling you can ever have is when your simple and practical product changes someone’s life in a big and positive way.
Reality TV Magazine: Do you think your product was better than some of the other products that made it through to the next round? If so, please give examples.
Brian Conant: I can’t really comment on other people’s inventions because each inventor thinks their invention is the best. It’s like giving birth, you’re attached to it for life. I have my personal opinions about the selective process but I won’t compare my product to the other inventions because each of them serves a unique purpose.
Within the next few days I will post a video (on my website www.flat-d.com) of the presentation that was given to the American Inventor judges but wasn’t shown on the American Inventor show. You’ll be able to see and hear all the important information that was left out. All of the data and medical information that was deleted in order to reduce the creditability of my product. My presentation was 1 min 57 secs and we were allowed 2 mins. I packed as much information as possible in the time frame allotted.