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Are The American Inventor Judges Turning Good Inventions Into Jokes?

March 27, 2006 12:06 AM by Joe Blackmon

Brian_conantDespite the disdain from critics, American Inventor is ABC’s latest hit show.  The show copies the American Idol formula of showing the wild and wacky during the audition round, which helps to keep things interesting.  However, Reality TV Magazine recently interviewed a rejected inventor and what he had to tell us makes us wonder if the American Inventor judges might be turning their back on some good inventions in the quest for comedy.

We will be profiling some of the inventions that American Inventor turned away and asking the question, “Did the judges make a mistake?”  The first rejected invention that we took a look at is The Flatulence Deodorizer.  The American Inventor judges turned The Flatulence Deodorizer audition into a joke about farting, but ignored that the product serves to improve the quality of life for numerous people with real medical disorders.  Brian Conant told Reality TV Magazine that data and medical information presented during his American Inventor audition was deleted in order to reduce the credibility of his product.

Reality TV Magazine:  How many of the Flatulence Deodorizer have been sold?

Brian Conant:  In order to qualify for the American Inventor show I could not have sold more than 50k units.  Without giving you the exact amount…we did qualify under this rule.  We’ve sold product to every state in the United States and over forty countries, basically with no advertising.  The Flatulence deodorizer has been sold over the internet for 3.5 years.  Each year we have seen substantial growth, with new and repeat customers.  The reason I applied for the show was to assist me in the marketing of the product.  Marketing is extremely expensive and I don’t have that type of capital.

Reality TV Magazine:  What did you think about the judges’ comments?

Brian Conant:  My personal opinion about the judges on the American Inventor panel are as follows: Peter (tunnel vision) seemed to think the sound was the most embarrassing part of flatulence and my response to that was: The sound can always be camouflaged with a cough, a sneeze or kicking the desk but the smell can never be concealed.  The smell lingers and stays in the area for a while.  Doug: As an inventor I was extremely disappointed in his behavior.  I approached this competition from a professional stand point.  The uniqueness about an inventor is having the ability to think OUT of the BOX and create a product that will revolutionize something.  He insisted the product wouldn’t work.  I told him I’d sold thousands around the world and informed him about my repeat customers and he still said it won’t work.  He also said he had done extensive research in the same subject matter and insisted my product wouldn’t work.  Doug is the judge at the beginning of the show that says the winning invention will be the invention that when you first look at it, you’ll think it’s whacked.  Then when you take a closer look you say that’s ingenious.  Mary Lou : She claims to be the expert on "what women want."  In my presentation I informed her that 85% of my clientele were females.  She sat there as if she never passed gas in her life.  I also informed her about the disease Irritable Bowel Syndrome which affects roughly 44-million people in the USA alone and 70% of those are females ranging from the ages of 29 -60 years old.  She continued to call my product the Fart Pad and I kept correcting her.  Anytime the word FART is associated with the product people automatically think of a gag gift or novelty product and not a serious product.  My product has been endorsed by the medical community and is recommended.  Ed was the only one that thought it might have a chance.  When he asked me about the gross sells for 2005, I responded with the figure and his comment was "that sounds like profit to me."  He also asked me what inspired me to come up with this product?  I told him the complete story and at that point he turned it over to Peter and said you’re the money man what do you think?  He replied: No.  All in all I don’t think they’re heading in the right direction (my opinion).  It seems they’re looking for the sad story and not the invention that can change the quality of life for millions of people in a positive way.

Reality TV Magazine:  How does the Flatulence Deodorizer improve the quality of life for many?

Brian Conant:  The Flatulence deodorizer improves the quality of lives for people by eliminating the embarrassment associated with the odor from flatulence.  I’ve been able to help thousands of people that are afflicted with medical disorders such as Colitis, Chron’s, Diabetes, IBS, Lactose Intolerance and also Gastric bypass patients.  People who are being treated with Chemotherapy also purchase our product.  It’s hard enough living with these aliments and being trapped in their own homes.  Our product provides these individuals with dignity, increased self esteem and confidence to live a normal life.  We’ve had people write to us and thank us for helping them return to work, school, church, riding the bus, taxi, airplane and other social activities.  As an inventor the greatest feeling you can ever have is when your simple and practical product changes someone’s life in a big and positive way.    

Reality TV Magazine:  Do you think your product was better than some of the other products that made it through to the next round?  If so, please give examples.

Brian Conant:  I can’t really comment on other people’s inventions because each inventor thinks their invention is the best.  It’s like giving birth, you’re attached to it for life.  I have my personal opinions about the selective process but I won’t compare my product to the other inventions because each of them serves a unique purpose.

Within the next few days I will post a video (on my website www.flat-d.com) of the presentation that was given to the American Inventor judges but wasn’t shown on the American Inventor show.  You’ll be able to see and hear all the important information that was left out.  All of the data and medical information that was deleted in order to reduce the creditability of my product.  My presentation was 1 min 57 secs and we were allowed 2 mins.  I packed as much information as possible in the time frame allotted.

Reality TV Magazine is your source for American Inventor news.  For other great American Inventor news, please also check out SirLinksALot: American Inventor.

Topics: American Inventor |

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11 Responses to “Are The American Inventor Judges Turning Good Inventions Into Jokes?”

  1. Steve Hager Says:
    March 27th, 2006 at 8:36 am

    I think that with all inventions there must be a need for the product to succeed. With that said and in regards to the “flatulence deodorizer” there is an obvious need in the market place for this item. We have all been around situations where this would have been helpful. As a professional pilot flying principally international flights I have direct experience being in close proximity for long periods of time with people that need this product. I think the show used this individual in a Howard Stern 7th grade manner to elicit humor, this was wrong. If their purpose was to find a product that would sell this is one in my opinion that should have been considered. I found several of the judges extremely biased and profoundly juvenile in their remarks.

    In addition to the “flatulence deodorizer” there were two other situations where they missed the mark of fairness in favor of comedy. The kid with the portable car air conditioner and the game inventor of bullet ball were not treated fairly. From this viewers observations bullet ball seemed more like table air hockey with out the expensive perforated air table. But, really who knows, the “experts” and I use that term very loosely spent more time commenting on this mans life and little on the product.

    What is this show all about? The pitch is that the show will take inventions beyond where they are now and moving them to greater exposure. It struck me that the inventions shown so far were not so bad but maybe the problem was with the inventors’ skill in managing the product.

    As for the kid, the boy was not capable of perfecting the product into a commercial package. I know if I could per-cool my RV or my Cessna 310 in an Indiana summer with some kind of portable A/C product I would be more comfortable. The kid was looking at the wrong market segment with pets locked in cars. The real help the “judges” could give would be to recognize the need and help the inventor not make fun of them. That kid came-up with a reasonable idea and the short fat judge just made fun of the boy. There was no need for that on TV. And the hugs at the end were as fake as Pam Anderson’s chest.

    Well enough of the soapbox, what should I expect from a bunch of “out of touch” Hollywood types from California.

  2. Frank Morosky Says:
    March 27th, 2006 at 9:49 am

    It is really sad that the judges of AI are so inconsistent. Maybe they should use a scorecard or something to make better judgements about the inventions. Something like they use in the Olympics to score figure skating. It seems like they have some hidden agendas or pre-conceived notions or something. They say one thing and do another after they cry or get their heartstrings pulled.
    The Flatulence Deodorizer appears to be exactly what they wanted, such as being able to sell millions of them, mostly women purchasing them, unique patented product that cannot be duplicated, and something that will help improve the quality of life.
    I am truly sorry that Mr Conants invention did not go on in the competition because I would have voted for his invention over any of the ones I have seen so far.

  3. Peppino Melomeno Says:
    March 27th, 2006 at 8:56 pm

    Doesn’t bother anyone that the auditions we see on the show were all held in Los Angeles and not in the various cities as they claim? The judges were not in the various cities as they claim… All the people that you see on the show were told they had advanced to the next phase.. so it is obvious that even the bad or silly stuff was selcted on purpose so that the judges they could make fun of once these poor fellows made it to Los Angeles. This is disgusting!

  4. game player Says:
    March 28th, 2006 at 12:03 am

    BulletBall is actually an exciting table sport. Demonstrations of the game were held at colleges and universities, boys and girls clubs, sports bars, etc. and was very well recieved. The hand-eye coordination, speed and accuracy needed to propel the ball across the the table utilizing your forearms and or hands, in banking shots off the siderails, and in serving and returning the ball successfully makes for a spirited contest both mentally and physically! It is a very unique game because it’s gender and age neutral, and the physically challenged can play against someone not physically challenged without a handi-cap(score) being given. It seemed to me that the judge was simply not a good player!

  5. Brian Conant Says:
    March 28th, 2006 at 12:44 am

    First of all I’d like to thank everyone for their support and for coming to my website to view the video. Just to make myself clear, it’s not the original footage from the show…it’s the presentation that I gave to the judges on tape (check it out if you haven’t done so already http://www.flat-d.com). You’ll definitely see what important information was left out. I’d also like to say I was never angry with the AI staff. They presented me with an opportunity, which I thought could be used to accelerate me to obtain my goals and vision. They provided my wife and I with airfare, hotel accommodations and food (not to mention the quality time I spent with my wife, that’s always a bonus). I never complained about the location, the waiting or the transportation, that was all irrelevant. The primary reason I was there was to chase my dream and make it into a reality. I thanked the American Inventor staff for the opportunity and time they gave me. I just want to tell my real story and let the American people be the judge of it. If my presentation was shown the way that I presented it, I know people would have reacted differently. I had too much information for them to by-pass it. I had data, medical info, Dr. recommendation, patented, proven, selling world wide, profitable after the second month (3 1/2 years ago), growth every year & sold thousands of pads. I offered them a product that has had all the groundwork completed. The only problem I have right now is the capital to actually market it correctly. Right now we’ve sold product all over the world basically without advertising…just think what it could do with some marketing dollars behind it!!!! This product can be placed in just about any type of store (grocery, drug, retail outlets, etc…) that sells personal hygiene products (tooth paste, underarm deodorant, mouth wash, foot powder). What I’ve created is a product…once you use it and like it, you’ll buy it again and again, just like deodorant. It becomes a necessity for those with Flatulence. Any keen businessperson should be able to realize this. The game plan is to eventually get the product mass-produced so we can reduce the cost and make our product even more economical. Remember we’re inventors, we never give up and we never stop dreaming. Without the dreams nothing will change!!!!!!
    Thanks again for your support
    Brian Conant

  6. Simmssays Says:
    March 28th, 2006 at 9:49 am

    I think the problem is that there are alot of products already out their to address flatulence.

    If you take a look at the Invention Gallery at http://www.AmericanInventorSpot.com, you’ll see the flatulence cushion already being marketed.

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    March 28th, 2006 at 11:20 am

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  8. joe Says:
    March 29th, 2006 at 3:40 pm

    I am wondering about the couple that was on with the cooler that had it’s own energy source using solar panels. I thought that was cool. I could not even find them on the ABC site. I found that rather curious. Does anyone know where you can find that, them or a link to that show?

  9. Arts Says:
    March 30th, 2006 at 1:06 pm

    Shorts in a Knot

    Link: American Inventor: The Flatulence Deodorizer Presentation not Shown to the American Public. For someone whose invention looks like this, and is designed to function exactly as you’d imagine, one Brian Conant seems to lack a certain sensitivity to…

  10. Soy Says:
    April 6th, 2006 at 10:11 pm

    Like many Americans today, I too am addicted to reality television. I love American Idol and I find it pretty difficult to get through American Inventors. I don’t understand how many of those judges will allow an old lady who invented soft paper to move on and not the flatulence deodorizer. It sickens me how alot of these inventors are made out to be such extremely poor, hopeless, and helpless losers. We all came to this country in hope of gaining a piece of the American dream. Why do these people have to be humiliated for what they believe in?

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