July 17, 2006 07:21 PM by Joe Blackmon
CBS has implemented an innovative marketing campaign this season to attract viewers to its fall programming via the ‘Outernet’ — finding intrusive ways to reach viewers through exclusive partnerships that expose CBS to consumers outside their homes, during their daily routine or while traveling. By utilizing the ‘Outernet,’ CBS is finding new platforms for programming and promotion as well as unique ways for advertisers to engage with CBS content.
CBS 2006/2007 OUTERNET marketing initiatives involving reality TV include:
PILOTS ON PILOTS: Former "Survivor" and American Airlines Airline pilot Terry Deitz introduces the CBS pilots, THE CLASS and SHARK to passengers on American Airlines flights this September through CBS’ "Eye On American" original programming. The two CBS television pilots will premiere "in the air" before they are officially broadcast "on the air."
CBS PROMOBILE TOUR: The Aldrich family from Peoria, Illinois is currently traveling cross-country this summer in an AMAZING RACE themed motor home sponsored by CBS. The RV is wrapped in Amazing Race signage and the family has been armed with promotional material about the show’s new time period which they will hand out to crowds at major events.