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Project Runway Controversy Results In Most Watched Bravo Telecast

August 03, 2006 11:02 PM by Joe Blackmon

The controversial "Project Runway" episode featuring Keith Michael getting eliminated from the show because of a rules violation broke ratings records for the Bravo network. The buzz-worthy episode was the #1 cable show of the day, and was the most watched telecast in Bravo history among total viewers, outperforming the previous record held by the "Project Runway" season 2 finale. More than 3.4 million total viewers tuned-in to the much-blogged-about and highly-anticipated episode, making it the #1 program of the day on cable. It also was #1 in in Adults 18-34 (1.4 million), 18-49 (2.2 million) and 25-54 (2.0 million).

"Project Runway" was the #1 show in its time slot for both cable and broadcast networks in major markets, based on metered market cable HH ratings, in Seattle (9.2), Baltimore (7.4), San Francisco (7.0), Providence (7.0), San Diego (5.6).

Lauren Zalaznick, President of Bravo, said, "Project Runway is truly a cultural phenomena and the ratings show that."  "Project Runway" was also the #1 program of the day in key women demos W18-34, W18-49, and W25-54. The show outperformed all broadcast competition among Women 18-34 in its time period.  "Project Runway" airs every Wednesday at 10:00 p.m. on Bravo.

Topics: Project Runway |

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One Response to “Project Runway Controversy Results In Most Watched Bravo Telecast”

  1. Nancy L Edmundson Says:
    August 10th, 2006 at 11:52 am

    Hi:
    I Watch BRAVO most of the time and especially on the weekends. I love fashion but I am not dictated by anyone else’s opinion, however, I truly love seeing the background for Heidi’s program. Makes me realize that everyone is not perfect and do not have an easy time of it, just like the rest of us. I got interested in the fashion part of your program while fighting cancer for the 3th time. It was especially great to see the gown being made and then worn by Miss American at the Miss Universe Contest. I had long ago stopped watching the beauty contest but this made it personal for me. Thank you so much for your real entertainment.

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