August 25, 2006 11:02 PM by Joe Blackmon
"Project Runway" is definitely "in." The hit series continues to build ratings. More U.S. households tuned in to the telecast than any other in Bravo’s history to watch designers create sportswear for the everyday woman – their own mothers and sisters – with more than 2.6 million homes glued to the tube. The most recent episode was the #1 cable program on Wednesdays for the fifth week in a row among P18-49 (1.3 million) and all key women demos W18-34 (896,000), W18-49 (1.6 million) and W25-54 (1.5 million).
Wednesday night’s airing was the highest number ever for "Project Runway"” in P25-54 with 2.1 million viewers, topping the previous record held by the season two finale. The installment brought in a 3.2 HH rating with 3.3 million total viewers, 1.3 million P18-34 and 2.2 million P18-49. Compared to last week’s airing, "Project Runway" increased 11% among total viewers, 9% among P18-34, 9% among P18-49 and 11% among P25-54.
"Project Runway" beat out both broadcast and cable competition in the major markets of Seattle (7.8), Austin (6.8), San Francisco (6.6), and Boston (6.2), making it the #1 show in cable households in its time slot.
"Our fans are enormously dedicated to this show and have an insatiable appetite for ‘Project Runway,’" said Lauren Zalaznick, President, Bravo. "That enthusiasm is contagious. It’s gratifying to see more and more viewers drawn in every week."
BravoTV.com received 2.1 million page views and 160,000 unique daily visitors on the “Project Runway” related areas yesterday. Since the season three premiere in early July, there have been over 29 million page views and over 2 million unique monthly visitors to BravoTV.com for related “Project Runway” previews, bonus footage, designer interviews, behind-the-scenes footage and seven blogs, including the popular Tim’s Take by Tim Gunn. "Project Runway" airs every Wednesday at 10:00 p.m. on Bravo.