November 02, 2006 09:23 PM by Joe Blackmon
Following weeks of game play, with nearly 10 million participants*, the electrifying finale of Gold Rush will be televised on Entertainment Tonight, the #1 syndicated television newsmagazine giant, and air on AOL.com at www.aol.com/goldrush, November 6 – 9 (Monday – Thursday).
Since its debut on September 13, the groundbreaking seven-week interactive game from AOL and Mark Burnett, where players have literally turned their pop culture know-how into gold, has captivated nearly 10 million participants on the Web. Now, fans will be able to concurrently watch Gold Rush’s finale action unfold – on both their television and computer screens – over the course of four evenings, beginning November 6. The game’s 18 finalists will be whittled down to 3 over the course of the finale’s first three days (November 6, 7 and 8), with one lucky player taking home the $1 million grand prize on November 9.
Gold Rush, which is hosted by Entertainment Tonight Co-Anchor Mark Steines, asked players to answer a series of pop culture challenges using clues scattered throughout the world of media and pop culture – in CBS Television Network programming, popular magazines and on AOL.com – to select winners in preliminary rounds of play. The first three players in each of Gold Rush’s first 12 rounds to answer the questions correctly were whisked away to cities across the U.S. to compete in fast-paced, pop culture trivia battles for $100,000 in gold. In the game’s finale, the first 12 winners will fly to Los Angeles, along with 6 new “wild card” contestants, to vie for $1 million in gold.
“Audiences on-air and online will feel as though they have struck gold with the final Gold Rush race for a million dollars in gold unfolding simultaneously on both ET and AOL,” said Mark Steines.
"We have a huge audience playing Gold Rush on the Web at AOL.com. It’s exciting to see an entirely new kind of experience like this break through online, and now we’ll create even more fans when the game finale airs both online and on Entertainment Tonight," added Kevin Conroy, executive vice president of AOL.