December 30, 2006 12:02 AM by Joe Reality
VERSUS and the Professional Bull Riders, Inc. (PBR) announced that Chris Daughtry, lead singer of the chart-topping rock group, Daughtry and American Idol finalist, will be performing Saturday, January 6, at the VERSUS Invitational presented by Amp’d Mobile from Madison Square Garden. The VERSUS Invitational kicks off the 2007 season of the PBR Built Ford Tough Series presented by Wrangler and this special performance will take place during intermission at the event, which begins at 2 p.m. ET. Daughtry’s performance will be part of the exclusive VERSUS telecast on January 6 at 7:30 p.m.
“Daughtry is an exciting addition to the VERSUS Invitational and a great cross-over platform for the network,” said Bill Bergofin, Senior Vice President of Marketing at VERSUS. “Music is an important aspect of the sports experience and the group’s album is currently at the top of Billboard’s rock chart. Daughtry’s performance provides added entertainment value for our existing fans and viewers, while drawing in new audiences to experience the raw intensity of PBR bull riding.”
Daughtry, a North Carolina native, rose to stardom on the last season of American Idol. Since releasing the self-titled album in November of 2006, it has risen to the top of the rock charts. In addition to performing at the event, VERSUS.com will feature exclusive footage from Daughtry’s performance and other never-before-seen footage. The band will also be incorporated into a promotional campaign for the PBR on VERSUS for several weeks after the conclusion of the VERSUS Invitational.
The VERSUS Invitational will showcase the top 45 bull riders – including past PBR World Champions Justin McBride and Mike Lee and the 2006 PBR World Champion Adriano Moraes – against the best bucking bulls in the industry for this two-day event with all the pyrotechnics and rock-n-roll excitement for which the PBR is known. VERSUS’ expert PBR team, which includes Craig Hummer, Justin McKee and PBR legends Ty Murray and Michael Gaffney, will monitor every minute of arena action to communicate the intensity and excitement in the arena to the audience at home. The VERSUS Invitational will air on January 6 at 7:30 p.m. ET and January 7 at 8:00 p.m. ET on VERSUS. Tickets to the VERSUS Invitational are available through Ticketmaster.