January 10, 2007 08:26 PM by Joe Reality
Bravo announced today that GMC, LendingTree.com, Bacardi Limon, and Thomasville Furniture have been named partners for Bravo’s new hour-long 10-episode interior design competition series, “Top Design,” premiering on Wednesday, January 31 at 11 PM ET/PT. And, ELLE DECOR Magazine has signed on as the on-air magazine sponsor. The announcement was made today by Shari Post, Vice President, Ad Sales, Bravo.
“Top Design” offers a behind-the-scenes look at the creative, competitive and client-driven interior design business. Popular designer and personality Todd Oldham hosts and is joined by renowned designer Jonathan Adler, as lead judge, and series judges Margaret Russell, editor-in-chief of ELLE DECOR Magazine and interior designer Kelly Wearstler.
As the auto partner of Bravo’s “Top Design,” GMC’s first crossover, the 2007 GMC Acadia, will be integrated into the series via a branded challenge and general vehicle usage throughout the series. GMC will also provide the all-new 2007 GMC Acadia to the series winner who creates the winning “Top Design.” LendingTree.com will provide a $100,000 cash prize to the winner to help them design their future; Bacardi Limon – a featured spirits brand in the series – will be integrated within a design challenge, and will execute a national retail promotion in support of the launch of the series; and Thomasville Furniture will sponsor a vignette series. In addition, GE Monogram will provide the finalists with access to their full line of appliances for a "Top Design" challenge.
ELLE DECOR Magazine, regarded as one of the world’s premier design publications, will reward the winner with a coveted feature. Plus, the winner will have the chance to showcase their skills at the magazine’s Dining by Design charity event in New York City, a lavish affair where designers, celebrities, and the who’s who of fashion convene for a night of style, drama, excitement and spirited collaboration.
“We’re excited about our partners involvement in this exciting new Bravo original series,” said Post. “As the buzz for the series continues to grow, our promotional partners are provided with valuable consumer awareness and exposure for their brands across the network that delivers the most affluent viewers in cable television.”
In “Top Design,” high pressure, eccentric personalities and creative egos combine to fuel the competition. The aspiring and professional interior design contestants will converge and compete in a series of challenges to create the “Top Design” while living in a decked-out studio loft as they are inspired and critiqued by professionals who are leaders in their chosen field.
The “Top Design” series is produced by Stone & Company Entertainment, with Scott Stone and Clay Newbill serving as Executive Producers.