Limbo 41414 and Bravo Announce Bid For Bling Aucition To Win The Life Of A Privileged Orange County Woman
January 31, 2007 07:45 PM by Joe Reality
Ski trips, celebrities, spa days and more , a day in life! Mobile
entertainment provider Limbo 41414ÃƒÂ¢Ã¢ and Bravo have teamed up to promote
the second season of the smash hit "The Real Housewives of Orange
County" (Tuesdays at 10PM ET/PT on Bravo) in a
special series of Limbo Auctions – called Bid for Bling – to give Bravo
viewers the chance to win the lavish lifestyle of an Orange County
woman. Each Tuesday, starting on Tuesday, February 6, 2007 and running
through Tuesday, March 20, 2007, Limbo 41414 technology will host
cell-phone driven text-messaging-based Limbo Auctions featuring
multiple extravagant prizes. The Bid for Bling Limbo Auctions can also
be played online at www.41414.com.
"Bravo has enjoyed tremendous success with all of our interactive TV components, and this promotional partnership with Limbo 41414 offers a creative way promote the second season of ‘The Real Housewives of Orange County,’" said Lisa Hsia, Senior Vice President, New Media and Special Projects, Bravo. "Our viewers are always looking for different ways to engage with Bravo shows, and this Limbo Auction captures the fun experience of ‘The Real Housewives’ perfectly."
Bid for Bling Limbo Auction prizes will include the Ski Bunny Five-Star Ski Trip for two, a Celebrity Makeover by Ted Gibson, a Spa Trip for two, as well as a Shopping Spree plus a Personal Shopping Consultation from Glam.com.
"Viewers can tune in to ‘The Real Housewives of Orange County’ each week to get a special keyword and then play for luxury prizes to add style and fun to their own lives. In this way, the Bid for Bling Limbo Auction will extend the experience each week as Bravo’s viewers continue to interact with show through the Limbo Auction on their cell phones or online, long after the show has ended," said Jonathon Linner, CEO of Limbo 41414.
The "Limbo Auction" is an innovative, cell phone-driven text messaging game that integrates the components of both a sweepstakes and an auction. A Limbo Auction is distinct from other sweepstakes in that it’s truly an interactive game where the winner makes the lowest bid that no other player makes, not the highest bid. It encourages players to develop and employ bidding strategies and to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., "you’re the lowest unique bid," "your bid is unique but not the lowest," etc.). Limbo Auction play is now available online as well at www.41414.com.
Bravo’s "The Real Housewives of Orange County" follows five real-life women living in an exclusive Southern California enclave, exposing the excitement, extravagance and everyday drama that exists in their glamorous lives. Currently in its second season, "The Real Housewives of Orange County" airs Tuesdays at 10:00 p.m. ET/PT on Bravo.
Cell phone users in the United States can bid on the Bid for Bling Limbo Auctions at any time by sending a text message with the weekly keyword to 41414. The weekly keyword will be revealed every Tuesday during "The Real Housewives of Orange County" on Bravo. For more information and complete rules about the Bid for Bling Limbo Auctions visit www.41414.com.