August 18, 2007 12:02 AM by Joe Blackmon
Contestants on Big Brother 8 may be housebound, but fans of the hit TV
show can follow the drama of this season’s final four weeks live,
wherever they are. Marking the first time content from a primetime
television show has aired live and continuously on mobile handsets in
the U.S., CBS Mobile, Verizon Wireless and MediaFLOTM USA Inc., a
wholly owned subsidiary of QUALCOMM Incorporated (Nasdaq: QCOM), have
teamed up to provide a new channel dedicated to Big Brother 8. The
channel will air a real-time, 24/7 feed of the activity inside the Big
Brother House from August 19 through the season finale on Sept. 18,
2007 (note: programming is subject to change). In total, hundreds of
hours of live programming will air on the Big Brother service, which is
available at no additional charge to V CAST Mobile TV subscribers.
"We are thrilled to provide Big Brother’s passionate and digitally savvy fans with yet another way to keep connected to the show 24/7," said Cyriac Roeding, executive vice president, CBS Mobile. "CBS Mobile is about innovation and creating truly made-for-mobile experiences. This Big Brother channel is both – a first in the U.S., and the most mobile entertainment possible – allowing you to ‘live’ with the Big Brother houseguests on your phone 24/7."
Ryan Hughes, vice president of programming, Verizon Wireless, noted, "With Big Brother 8 from CBS, Verizon Wireless demonstrates our commitment to deliver the most compelling, exclusive programming available on mobile handsets."
"Big Brother 8 enjoys an avid following, and we are excited to provide fans with 24/7 access to the Big Brother house on their own terms – wherever they are and whenever they want," said Mike Bailey, vice president of programming, MediaFLO USA. "This is a great example of the innovative programming opportunities only MediaFLO USA’s FLO TVTM service can provide."
Since its premiere earlier this summer, Big Brother 8 has been available to fans on multiple platforms including online, on the phone, on Showtime Networks and, of course, on the CBS Television Network. Mobile offerings available in addition to the new 24/7 mobile TV channel include downloads, special video clips, photos, live breaking house alerts and daily insider summaries sent straight to cell phones. In addition to this new channel, subscribers are able to view full episodes of Big Brother 8 on the CBS Mobile channel.
The dedicated Big Brother 8 channel will supplement regular programming from CBS Mobile, one of the eight regular services available on FLO TV, which is available to consumers on V CAST Mobile TV from Verizon Wireless. Other services include Comedy Central, ESPN Mobile, FOX Mobile, MTV: Music Television, NBC 2Go, NBC News2Go and Nickelodeon.