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Mark Burnett To Produce Amnesia For NBC

August 22, 2007 10:24 PM by Joe Blackmon

NBC is once again partnering with Mark Burnett Productions for the next great TV
quiz show — "Amne$ia." Emmy Award-winning producer Mark Burnett ("The
Apprentice," "Survivor," "Are You Smarter Than A 5th Grader") and producer Roy
Bank ("Are You Smarter Than A 5th Grader") have created the newest quiz show
challenge where the contestant is their own worst enemy.

The
announcement was made today by Craig Plestis, Executive Vice President,
Alternative Programming, Development and Specials, NBC Entertainment.

"NBC and Mark Burnett have always made a dynamic team and we’re ready to
introduce another entertaining and unique alternative series," said Plestis.
"’Amne$ia’ is a relatable and nostalgic game show that’s deceptively simple —
and yet exposes how shaky all of our fondest memories can be. With Mark’s track
record and brand recognition, the show promises to be the latest in his string
of successful programs."

"The simple relatable concepts always cut
through and get attention on television," said Burnett. "Amne$ia fits that to a
‘T,’ and I’m excited for it to be my next big hit on NBC."

"Part of the
fun of game shows is watching contestants struggle with recalling what should be
the simplest information," added Bank. "To recall music lyrics and grade school
test answers certainly seems like the simplest challenge, but nothing should be
easier than recalling the facts of your own life. Nothing will be more
entertaining than watching contestants draw blanks."

"Amne$ia" is a
high-energy game show where contestants are challenged to answer tough questions
for money and prizes. The twist? All of the questions come from the contestant’s
own life. Memories will be challenged and blasts from the past revealed when
"Amne$ia" premieres on NBC later this season.

Burnett and Bank’s other
reality show credits include "Are Smarter Than a 5th Grader" and "The
Restaurant." Burnett’s successes with NBC include "The Apprentice" and "The
Contender."

Topics: Amnesia |

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