September 20, 2007 12:03 AM by Joe Blackmon
CMT will debut Carrie Underwood’s first video from her second album by
playing it for six straight hours. CMT is dubbing the event as “Carrie
Music Television” and will air the video “So Small” from 6:00AM to Noon
ET/PT on Thursday, September 20, 2007.
While CMT is airing the videos world television premiere, the iTunes Store will host the music video’s world premiere for purchase. The iTunes Store will be the exclusive source to purchase the video throughout its debut week.
This marks the first stunt of its kind for CMT, with the video running an estimated 66 times within the six-hour span. That same morning, CMT.com will host the exclusive online stream of “So Small.” The video was directed by Roman White, who won a CMT Music Award for another Underwood video, “Before He Cheats.” This marks the fifth collaboration between Underwood and White.
“So Small,” written by Underwood, Luke Laird, and Hillary Lindsey, broke records earlier this month when it earned the highest first-week sales of any country airplay single in digital history. The song also debuted on the Billboard/R&R country airplay chart last month as the highest entry by a solo country female artist in Nielsen BDS history. Underwood’s new 19 Recordings/Arista Nashville album, Carnival Ride, will be released Oct. 23.