May 26, 2008 07:39 AM by Joe Reality
Just like American Idol, So You Think You Can Dance has a huge following, which means sponsors are lining up to be associated with the show. Fox Broadcasting Company, 19 Entertainment and Dick Clark Productions have just announced two official sponsors for So You Think You Can Dance 4.
The two official sponsors are Unilever’s Snuggle® fabric conditioner and Wrigley’s Extra® Fruit SensationsÃƒÂ¢Ã¢ gum. Both of these sponsors will be involved in show integrations and be a part of the show’s online presence.
As part of launching the new Snuggle® with FRESH releaseÃƒÂ¢Ã¢, Happy Dances will be a part of So You Think You Can Dance. Happy Dances are fun, spontaneous moves that release the freshness of Snuggle. During the audition episodes, some of the contestants that make it to the next round will show off their Happy Dances. When the competition episodes start airing, members of the public will demonstrate their Happy Dances. Viewers can also submit their own Happy Dances to FOX for a chance to win a trip to the So You Think You Can Dance finale. More information on submitting happy dances can be found of the official So You Thin You Can Dance website.
As part of launching Fruit SensationsÃƒÂ¢Ã¢, Extra® will have a weekly branded segment with So You Think You Can Dance. The segment will be used to highlight the long-lasting endurance, energy, and determination of the contestants. Sugar-free Extra® Fruit SensationsÃƒÂ¢Ã¢ will be packaged in Wrigley’s new Slim PakÃƒÂ¢Ã¢ and will be available in four flavors. The flavors are Strawberry Banana, Berry PearadiseÃƒÂ¢Ã¢, Island CoolerÃƒÂ¢Ã¢ and Sweet Watermelon.
The premiere episode of So You Think You Can Dance aired on Thursday, May 22 on FOX. The second part to the premiere will air on Wednesday, May 28 from 8 PM to 10 PM ET/PT on FOX.
Photo Credit: FOX