June 28, 2008 08:00 AM by Amanda Christensen
When NBC debuted their new show,The Baby Borrowers, on June 25thit washit! The Baby Borrowersis “birth control” viaa “new social experiment” that was originally started in Britain. Five teenage couples that range in age from 18-20 are asked to make a bee-line for adulthood. They set up a home, get a job and enter parenthood. They first parent babies, then toddlers, tweens, and senior citizens over a three week time span.
The premiere episodeofThe Baby Borrowershad7.9 million viewers overall. It scored NBC’shighest non-sports rating in the Wednesday 9-10 p.m. ET hour in more than five months for adults 18-49.The Baby Borrowershad an 81 percent following of the viewers that watched”Deal or No Deal” in the previous time-slot.Ratings also increased as the show ran it’s hour; the ratings from the second half hour were 15 percent higher than it’s first half-hour.The series ranked #2 in the competitive time period in all key ratings categories — adults, men and women 18-34, 18-49 and 25-54, as well as total viewers. The Baby Borrowerswas up 16 percent from last summer’s time period, for the 18-49 category as well.
It looks like The Baby Borrowersis a can’t miss show – don’t forget – The Baby Borrowersis moving to it’s new time slot of 9pm ET on Wednesdays, beginning July 2nd. The previous weeks episode will air before the new episode, each week at 8pm ET.
Photo Credit: NBC