July 27, 2008 03:52 PM by Joe Reality
Nashville Star is down to its final four finalists, and it’s time for its special “Hometown Concert” episode. Nashville Star will pay a visit to the hometowns of Shawn Mayer, Coffey, Gabe Garcia, and Melissa Lawson. The episode is being sponsored by State Farm.
The four finalists will be shown visiting with friends and family and performing for fans in their respective hometowns. The concerts will tie in to State Farm’s current “I’m There” marketing campaign. State Farm representatives will introduce each finalists’ performance.
“The ‘Hometown Concert’ episode is a great complement to State Farm’s ‘I’m There’ message,” said Craig Plestis, who is EVP Alternative Programming, Development and Specials at NBC Entertainment. “As we approach the finals of the ‘Nashville Star’ competition, each contestant is facing a significant personal and professional crossroad. This episode is a great example of how we can tie relevant programming to a sponsor’s marketing theme.”
“We have been sponsoring the ‘Hometown Concert’ for several seasons and are delighted to be part of the series again, now on NBC,” said Jeanette Stewart, who is a State Farm Advertising Manager. “The breadth and scope of the network aligns with the neighborhood presence of our agents.”
The Hometown Concert episode of Nashville Star airs on Monday, July 28 starting at 9 PM ET on NBC.
Photo Credit: Frederick Breedon/NBC