May 26, 2010 01:00 PM by Nancy Floyd
Daytime talk show host andÂ American Idol judge,Â Ellen DeGeneres, is stepping even further into the music industry by starting her own record label. The comedienne announced on Wednesday plans to launch her label, eleveneleven, and her first signed artist: 12-year old YouTube star, Greyson Michael Chance. Keep reading for more details on DeGeneres’ new endeavor…
Daytime talk show hostÂ Ellen DeGeneres was so inspired by a recent guest on her show that she decided to launch a record label to sign him. TheÂ American Idol judge discovered 12-year old Greyson Michael Chance on YouTube and invited him to be a guest on The Ellen DeGeneres Show. The Oklahoma preteen had caught DeGeneres’ attention after posting a phenomenal performance of himself from his sixth grade recital. Playing the piano and singing Lady Gaga’s “Paparazzi,” Chance’s video has since garnered over 30 million views.
Chance appeared as a guest on TheÂ Ellen DeGeneres Show earlier this month and performed “Paparazzi.” TheÂ American Idol judge was so awed and inspired by his performance that she decided to start, eleveneleven, her very own record label and sign Chance as her first artist.Â ”Greyson … inspired me to start a record label called eleveneleven. He is my first artist, and we are making a record together,” DeGeneres says.
Upon hearing the news, 12-year old Chance toldÂ Ellen DeGeneres,Â ”It’s crazy thinking about 30 million people. It just makes me happy. It really just hasn’t sunken in yet. It has been two weeks, and it still hasn’t sunken in yet. It’s awesome.”Â TheÂ American Idol judge isn’t the only celeb in Chance’s corner. He’s going to be co-managed by Madonna’s manager, Guy Oseary, and Lady Gaga’s manager, Troy Carter.
According toÂ Ellen DeGeneres, Chance is the first of many artists to be signed to eleveneleven. She plans to add artists to her roster as she discovers them through her show.
Photo Courtesy of Warner Bros.