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Jersey Shore: Mike ‘The Situation’ Sorrentino Launches Clothing Line

June 27, 2010 10:00 AM by Nancy Floyd

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Just a few weeks after Jenni “JWOWW” Farley announced her clothing line, Filthy Couture, another  Jersey Shore star releases one of his own. Mike “The Situation” Sorrentino has announced plans to launch a line of “couture” clothing with Dilligaf by Bohica Bill. Keep reading for more details on The Situation’s line and what the unique name stands for…

Mike “The Situation” Sorrentino can now add fashion designer to his expansive resume which includes Guido, author, and reality TV star. The Jersey Shore star is teaming up with Dilligaf by Bohica Bill to release a line of “couture” clothing. The new clothing line is slated to be released in stores sometime next month. Dilligaf–which stands for ‘Do I Look Like I Give A F***?’–chose Mike “The Situation” Sorrentino as one of their designers because “his style is unparalleled.”

The clothing line will include T-shirts, sweatshirts, and accessories. The items can be purchased online or in retail stores across the country. Jodi Massry, president of Dilligaf by Bohica Bill, says that Mike “The Situation” Sorrentino was an obvious choice to represent their brand. “Mike ‘The Situation’ embodies our irreverent approach to life,” Massry said in a statement. ”He lives the ‘Let’s not take things so seriously’ mentality every day.”

Mike “The Situation” Sorrentino certainly has his plate full these days. He’s busy preparing for the premiere of season two of Jersey Shore on July 29th. In addition to publicity for the show, he’s also traveling to promote his new book, aptly titled Gym, Tanning, Laundry.

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Photo credit: CBS

Topics: Jersey Shore, MTV Reality TV Shows |

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