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The Hills: Lauren Conrad Starts Another Clothing Line

August 03, 2010 12:00 PM by Nancy Floyd

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Lauren Conrad sure likes to keep herself busy! The former star of MTV‘s The Hills has written bestselling books, done philanthropy work with Avon, and launched a clothing line with Kohl’s. Now she’s at it again, releasing yet another fashion collection of her own. Keep reading for more details on Lauren Conrad’s designer fashions…

Since departing MTV‘s The Hills, Lauren Conrad has certainly kept herself busy. The mogul-in-the-making has found major success in publishing as the writer of a series of bestselling young adult novels, spoken out against dating violence as the spokesperson for Mark by Avon, designed jewelry for Avon, and created a budget-conscious clothing line for department store Kohl’s. She’s continuing her foray into fashion with yet another clothing line.

Lauren Conrad revealed to People magazine that she’s going into business with several of her best friends to create a contemporary fashion collection. “It’s a contemporary women’s line,” Lauren Conrad said. “Where Kohl’s is a lot of daywear, it’s a lot of basics. This will be more specialty basics, more of a boutique line. It will be at a higher price point. It will be very different.”

This isn’t the first time Lauren Conrad has attempted to tap into the high fashion world. She launched her own clothing line in 2007, but halted production last year after slow sales. It looks like she’s ready to try her hand at it again and is even more excited about it than the recent fashions she designed for Kohl’s.

“It’s one thing to work with a huge retailer like Kohl’s and there is so much you get to do, but there is a little more of a thrill of doing it on your own,” Lauren Conrad said. “It’s a lot more work, it’s a lot more stressful, but it’s something I love doing so I’m really looking forward to it.”

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Photo credit: Glamour

Topics: MTV Reality TV Shows, The Hills |

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