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Undercover Boss: DIRECTV CEO Dishes On Why He Did The Show

October 07, 2010 12:00 PM by Sarah_Monson


CBS’s hit show Undercover Boss is set to air an all new episode this Sunday featuring DIRECTV CEO Mike White. Do you ever wonder just why these powerful men and lately, women, desire to do the show? In the ever changing world of unscripted television, no one can ever anticipate how it might turn out, so what is the impetus for these quasi-private people to air out their businesses dirty laundry for the world to see? Keep reading to find out.

This Sunday, Undercover Boss will feature Mike White, CEO of DIRECTV.

Everyone knows what DIRECTV is, and I’m guessing, a lot of people watching Undercover Boss this Sunday will be doing so through DIRECTV. Many people too, have probably had Cable Guy-like experiences when trying to solve a problem or hiccup in their service, which will leave this episode ripe for scrutiny.

Why then, would Mike White put himself on the line and go undercover for the world to see?

He has his reasons.

After 20 years at PepsiCo, White moved over to be CEO in a new industry and wanted to learn it better. What better way than to throw himself on the front line of this very complicated business, right? He also wanted go behind the scenes and see what goes into putting a TV show together.

On one of his Undercover stints, White spent time crawling through attics and installing satellite dishes on hot roofs in Birmingham, Alabama, trying to make sure the technology worked, while truly feeling what it was like to walk in his hard working employee’s shoes.

After the experience, White said he is committed to figuring out how to help those employees working diligently on the front line. They are the face of the company, and without them doing a good job, the world would have no cable to watch Sunday’s show!

Want more? Check out Reality TV Magazine, it’s your source for news and info on Undercover Boss! Join us on the Reality TV Magazine message boards or check out Sir Links A Lot: Undercover Boss for more info on your favorite shows!

Photos Courtesy of CBS

Topics: CBS Reality TV Shows, Undercover Boss |

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1 Comment »

One Response to “Undercover Boss: DIRECTV CEO Dishes On Why He Did The Show”

  1. Karen Says:
    July 27th, 2011 at 10:58 am

    I would hope that the DirecTV turns things around and does improve their customer satisfaction. Does it really cost the company big bucks for some of their special programs (NFL Sunday Ticket, etc.)? How about giving the customer a break????


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