October 07, 2010 12:00 PM by Sarah_Monson
CBS’s hit show Undercover Boss is set to air an all new episode this Sunday featuring DIRECTV CEO Mike White. Do you ever wonder just why these powerful men and lately, women, desire to do the show? In the ever changing world of unscripted television, no one can ever anticipate how it might turn out, so what is the impetus for these quasi-private people to air out their businesses dirty laundry for the world to see? Keep reading to find out.
This Sunday, Undercover Boss will feature Mike White, CEO of DIRECTV.
Everyone knows what DIRECTV is, and Iâ€™m guessing, a lot of people watching Undercover Boss this Sunday will be doing so through DIRECTV. Many people too, have probably had Cable Guy-like experiences when trying to solve a problem or hiccup in their service, which will leave this episode ripe for scrutiny.
Why then, would Mike White put himself on the line and go undercover for the world to see?
He has his reasons.
After 20 years at PepsiCo, White moved over to be CEO in a new industry and wanted to learn it better. What better way than to throw himself on the front line of this very complicated business, right? He also wanted go behind the scenes and see what goes into putting a TV show together.
On one of his Undercover stints, White spent time crawling through attics and installing satellite dishes on hot roofs in Birmingham, Alabama, trying to make sure the technology worked, while truly feeling what it was like to walk in his hard working employeeâ€™s shoes.
After the experience, White said he is committed to figuring out how to help those employees working diligently on the front line. They are the face of the company, and without them doing a good job, the world would have no cable to watch Sundayâ€™s show!
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Photos Courtesy of CBS
Topics: CBS Reality TV Shows, Undercover Boss |
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