October 09, 2010 01:00 PM by Allyson Wells
If you are a fan of The Amazing Race and fast cars, you might want to sign up for a new reality show.Â The Emmy Award-winning creators of The Amazing Race, Bertram van Munster and Elise Doganieri, are teaming up with Ford to create the first interactive real-time road rally featuring the new 2012 Ford Focus.
It was announced this week that the five-week program, Focus Rally: America, begins taping in February and will be streamed on Hulu. The rally will feature six teams of two people competing against one another to complete tasks in a challenging cross-country road rally adventure to win a $100,000 grand prize plus 10 new Focuses for fans and supporters of the winning team.
“We are so excited to be involved in this groundbreaking series,” said Doganieri. “There are two key elements to this series: first, the interactive element, which is designed to engage viewers throughout the rally and encourage them to participate in the challenges; and second, the real-time twist where consumers have the ability to follow their favorite team in the digital space. We’ve enjoyed collaborating with Ford on this project and feel the end result has the potential to be a real game-changer in the reality world.”
“Focus Rally: America is designed to give our audience an unprecedented level of engagement,” said van Munster. “Not only will viewers be able to follow along in real time, but followers will have the ability to impact the outcome of the game.”Â Fans of the show will be able to play along with the challenges to support their team.
A nationwide casting call is out for people to participate.Â There is no word yet if producers are looking for similar teams that appear on the Amazing Race.Â Applications may be found at www.focusrally.com and will be accepted through mid-November.Â The show will premiere on February 1, 2011.
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Photo Courtesy of CBS