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America’s Next Top Model Judge Tyra Banks To Launch New Site

February 24, 2011 01:54 PM by Allyson Wells

Tyra Banks is following in the footsteps of American Idol host Ryan Seacrest in taking on as many jobs as she possibly can.  In addition to her production and judging duties on America’s Next Top Model, the business entrepreneur will be launching a new fashion and beauty site.

In a press release, it was announced that Tyra would be partnering with a Los Angeles based online publisher called Demand Media.  Together, the two will be launching a new fashion and beauty site called Type F.  The site is scheduled to launch on March 15th.  They plan to focus on fashion and beauty by allowing women to “discover their unique personal style.” 

Lisa Kraynak, the general manager and senior vice president of Demand Media, said of the venture, “This is an incredibly exciting opportunity to create a dynamic new branded consumer experience through innovative content, social media, and the inspiration of a powerful celebrity voice.  The new fashion and beauty capital of the world is now the Internet.” No other details, such as interactive features or personalization options, about the site have been released.

Tyra posted a welcome message at the site and asked them to “SMIZE,” meaning, smile with your eyes.  There is no mention yet if the site will have any mention of America’s Next Top Model, or feature any of the contestants from the show.  Tyra loves to give advice on fashion and capitalizing on beauty strengths to the girls on her show.  Perhaps the site will be a platform for Tyra to reach a broader audience.

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Photo credit: The CW

Topics: America's Next Top Model, CWTV Reality TV Shows, Tyra Banks |

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1 Comment »

One Response to “America’s Next Top Model Judge Tyra Banks To Launch New Site”

  1. jimmy jones Says:
    March 2nd, 2011 at 5:59 pm

    Hey tyra I am a 45 yr old man, and I watch your show everyday when I can I have been disabled since I was in my early twenties with a bone and muscle disease anyway so much for that, I wanted to let you know I love to watch your talk show it is kinda funny at times some of my friends will be at my house when your show is on and they tell me to to turn and I tell them if you dont want too watch my tv leave LOL for real,, I think your web site is great ttyl,,,,,,,YOUR FAN JIMMY….

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