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Your OWN Show: The Oprah Winfrey Network Struggling To Draw Viewers

March 02, 2011 12:00 PM by Veronica Dudo

Your OWN Show: Oprah’s Search for the Next TV Star on the Oprah Winfrey Network (OWN) just selected two finalists to receive their very own show on the network. But according to the New York Times; OWN is struggling to draw viewers.

The Oprah Winfrey Network debuted two months ago, replacing the Discovery Health Channel and according to the New York Times, OWN is attracting fewer viewers than the Discovery Health Channel originally had tuning in.

According to the Nielson Company at any time during February, there had been about 135,000 people watching OWN with only about 45,000 of  those people women, ages 25-54. These current ratings levels are down about 10 percent from the Discovery Health’s levels last year.

Current shows on OWN include: “Our America,” a series of documentaries hosted by Lisa Ling; “Breaking Down the Bars,” which chronicles the journey of a group of women in three different stages of incarceration; “Searching for…,” a documentary series that follows the work of Pam Slaton, a professional investigative genealogist; “Oprah Presents Master Class,” in-depth stories about Diane Sawyer, Jay-Z, Dr. Maya Angelou, Simon Cowell, Dr. Condoleezza Rice, Lorne Michaels and Oprah herself; “Ask Oprah’s All-Stars;” “The Gayle King Show;” “Season 25: Oprah Behind The Scenes” and “In the Bedroom with Dr. Laura Berman.”

However, OWN executives say a better indication of the network’s progress can be measured in the fall when they expect more viewers to tune in, for the addition of a Rosie O’Donnell daytime talk show and Oprah’s presence with a new show in primetime.

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Photo Credit: OWN

Topics: The OWN Network Reality TV Shows, Your OWN Show |

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One Response to “Your OWN Show: The Oprah Winfrey Network Struggling To Draw Viewers”

  1. Samantha Says:
    March 18th, 2011 at 11:15 am


    My name is Samantha I am 23 years old and recently graduated college in the US. My friend Patricia and I are moving from NYC to Shanghai late March/early April. We plan to explore the city for everything it has and could not be more excited.

    That being said I am hoping to get in touch with the right person for a possible television or internet broadcasting opportunity. Through my research I have found that reality TV is not a large industry in Asia. However reality television is huge in the United States. More than half the current television is reality TV and people are addicted to it! Being one of the firsts to expose it to Shanghai will bring great success.

    If you are interested in a possible reality TV show about two American girls traveling Shanghai we would love to speak with you. The obstacle, adventures, and drama we will face as tourists will make great television. We are young, ambitious, spontaneous, and love life.

    My friend Patricia is Chinese and speaks fluent Chinese, Cantonese, and Mandarin. I am a Causation girl, half Italian, half Ukrainian.

    Please get back to me if you interested in learning more. We will compose an audition take as well.

    Thank you and I look forward to hearing from you.



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