June 10, 2011 12:00 PM by Lisa Princ
FOX‘s X Factor which is currently undergoing auditions has just announced that Chevrolet will be their official automotive sponsor – wonder if we will see Chevrolet music videos like we see Ford’s on American Idol. Keep reading for more!
X Factor is currently going through the audition round and it looks like they may be following in the footsteps of American Idol with a large automotive company sponsoring them – but will we get to see music videos? Here is Fox’s official press release on the subject:
Fox Broadcasting Company (FOX), Syco Television and FremantleMedia North America today announced Chevrolet as the official automotive sponsor of THE X FACTOR, the award-winning international phenomenon created and executive-produced by Simon Cowell that makes its highly anticipated stateside debut in fall 2011 on FOX.
Chevrolet’s wide-ranging sponsorship of THE X FACTOR includes automotive exclusivity in multiple episodes throughout the season that will feature in-show integrations, season-long organic product placement and an off-air marketing partnership with digital extensions that will include www.fox.com/thexfactor and social media. Chevrolet will be the official automotive sponsor of THE X FACTOR on-air, as well as the exclusive automotive sponsor off-air and online.
“When THE X FACTOR launches in the U.S., it seems very natural that Chevrolet is riding shotgun,” said Rick Scheidt, Vice President of Chevrolet Marketing. “For the past 100 years, Chevrolet has been a cultural force in music, and we are proud to be partnering with FOX to support the next big thing for music fans and artists.”
“FOX is thrilled to partner with Chevrolet, an iconic American brand that celebrates the everyday hero, in launching the most anticipated series of the fall, THE X FACTOR,” said Jean Rossi, President of FOX One and Executive Vice President of Sales for Fox Broadcasting Company. “We look forward to continuing our collaborative efforts with Chevrolet, which has become a key marketing partner for the network.”
“We are excited to partner with Chevrolet, one of America’s oldest and most recognizable brands, as we continue to build momentum for the premiere season of THE X FACTOR in the U.S.,” said Keith Hindle, CEO Americas of FremantleMedia Enterprises. “Our strategic partnership will allow Chevrolet to engage with new audiences and reach consumers through innovative programs across multiple platforms.”
So no word on whether or not we will get Chevrolet videos, but rest assured I am certain we will see plenty of Chevrolet commercials! Are you excited about the premiere of the X Factor? Comment and share your thoughts with us! Stay tuned for more details about the exciting premiere of Simon Cowell’s X Factor, set to debut on Fox this fall!
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