June 14, 2011 06:40 AM by Lisa Princ
Move over Nick Lachey, because NBC is bringing on his ex, Jessica Simpson to star in their new series, Fashion Star. Keep reading for all the details and what we can expect from this new fashion show!
In a press release yesterday, NBC announced that Jessica Simpson will mentor and star in their new upcoming fashion series, titled “Fashion Star” which will be hosted by Elle Macpherson and is set to premiere this fall. NBC executive vice-president of alternative programming said: “NBC is delighted to work with singer, designer, actress and pop culture icon Jessica Simpson. With an almost billion dollar lifestyle brand under her belt she is sure to be an excellent mentor to our up-and-coming designers.”
Sound like another Project Runway? Actually it will be a bit different as NBC says: “The series will give 14 unknown designers the chance to win a multi-million dollar contract to launch their lines in three of America’s largest retailers. Each week, the show will kick off with an exhilarating fashion show unlike anything seen before featuring musical performances, dancers, and models in front of a live studio audience. Every fashion show will be built around a weekly challenge that is designed to further develop and expand the designer’s brand.
Buyers from each of the retailers will serve as the judges, making on-the-spot decisions as they bid against each other, dipping into their own wallets to purchase the work of these up-and-coming designers each week. These items will shape the future of their respective stores and create the next big trends for consumers. At the end of each episode, America will have the chance to immediately purchase the winning designs showcased on the episode that week. What viewers see on TV that night will be on the streets and in stores the very next day. With just a single trip down the runway, ‘Fashion Star’ will change the lives and fortunes of these aspiring designers forever.
The show is hosted and executive-produced by one of the world’s most famous fashion icons, Macpherson. She best embodies the role of what it means to be a smart, savvy and creative business woman as she is also the founder of a series of internationally successful, U.K.-based business ventures including Elle Macpherson Intimates, a lingerie line celebrating its 20th year, and ‘The Body’, a line of skin-care products. The Australian-born Macpherson became one of the world’s top fashion models and was named as one of People magazine’s ‘Most Beautiful People.’
Fashion designers featured on the show will include everyone from the stay-at-home mom who makes her own clothes to sell at the local flea market, to the recent Parsons School of Design graduate who just landed his or her first job at Marc Jacobs. All the contestants will be put to the test to see how they react in a variety of real-world scenarios to determine who has the vision and desire to build a fashion empire and achieve their dream. With top experts as their guides and mentors throughout the process, designers will have to be as adept in the business of fashion as they are in their creativity as it’s up to them to make their brand a national reality.”
So, unlike Project Runway, we will immediately be able to purchase these designs! What do you think of this upcoming series? Will you be tuning in? Fashion Star is set to air sometime this fall on NBC, so keep your eyes peeled for more details!
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Photo courtesy of NBC!