June 23, 2011 06:19 PM by Kristin Watson
Heidi Klum’s nude promotional ad to promote season nine of Project Runway is definitely turning a few heads. Hey, sometimes you have to bare all to get people to pay attention. That’s the point of the new racy ad — Project Runway is returning with an edge.
Heidi Klum dropped her clothes and picked up a pair of strategically placed scissors for the season nine promo poster for Project Runway. The decision to go nude to promote the new season’s premiere was definitely done to prove Lifetime and the show are ready to make an impact.
Heidi Klum told MyLifetime.com, “[Photographer] Robert Erdmann shot my Sports Illustrated swimsuit cover way back when, and he also shot this image. He’s great at making women feel confident and sexy. I love how this poster turned out and I love how Lifetime is pushing the envelope.”
The confident and sexy Heidi Klum is also well aware that the daring poster is something completely out of left field compared to the normally tame promotional ads the Project Runway has featured in the past.
“This is definitely sexier than past campaigns we’ve done for Project Runway,” Klum told People magazine. She added, “I guess you could say ‘Hans and Franz’ are celebrating season nine!”
Season nine of Project Runway Premieres July 28th on Lifetime and features along with Heidi Klum, the return of mentor Tim Gunn and judges Michael Kors and Nina Garcia. Celebrity guest-judges set to critique the contestant’s work include Kim Kardashian, Christina Ricci and Zoe Saldana.
What do you think of Heidi Klum’s nude promotional ad campaign for season nine of Project Runway?
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Photo source: Lifetime/Robert Erdmann
Topics: Lifetime Reality TV Shows, Project Runway |
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