October 20, 2011 10:35 AM by Jackie Morrison
Snooki aka Nicole Polizzi has partnered with Supre Tan CEO Bruce West to launch the Snooki Beauty Care division line of tanning products. Supre Tan is an industry leader in indoor tanning and the latest company to venture with the Jersey Shore star on an endorsement deal. This is the most recent product in the ever expanding Snooki brand that also includes sunglasses and fuzzy slippers.
Snooki first hinted at a partnership with Supre Tan on Anderson Cooper’s new daytime talk show on FOX. When the reporter visited an indoor tanning salon in Manhattan the Jersey Shore star presented him with a signature Supre Tan gift called Anderstand by Snooki.
“This is the first time the indoor tanning industry will experience the power of Snooki and her team from Supre,” said Bruce West. “This is a business game-changer with Snooki’s unprecedented media and marketing power outdistancing the competition by generating billions of consumer impressions through innovative campaigns and initiatives driving untold massive numbers of new consumers to salons.”
At the product launch event in Nashville on October 15, the company announced that it will release three products in the Snooki line. The products are scheduled to be released in November throughout salons in the United States in a Snooki-and bling-inspired package design. As part of its marketing campaign the Snooki products will be featured in Smart Tan magazine. Snooki helped push the product by making a public appearance at the Smart Tan Downtown in Nashville in mid-October. The event is the largest indoor tan and tanning show and conference in the world.
“It’s my dream come true, my own collection of amazing indoor tanning products with my new friends at Supre Tan,” said Snooki. “The search for the Holy Grail of the deepest, most golden and lasting tan ends with Supre Tan’s partnership with the Snooki Beauty Care division of the Snooki brand. We offer only the best indoor tanning products available anywhere, hands down!”
The inspiration for launching her own tanning product line is the result of fans asking the Jersey Shore star about her own dark golden glow.
“The Snooki brand products by Supre Tan, of course,” is Snooki’s new answer to the question.
Given the star power and popularity of MTV’s number one show, Jersey Shore is the most-watched series ever in the network’s history. Snooki is its breakout star with 3 million Twitter followers. Her fans monitor closely her choice of tanning products. A Google search on Snooki and indoor tanning generates 2.39 million results.
This is the latest in a seemingly endless list of Snooki products. She is also launching the Snooki perfume from Aladdin Fragrance in November and is currently a spokesperson for Zantrex Diet Pills.
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Photo courtesy of MTV