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Fashion Star: Jessica Simpson Launches Maternity Line But Won’t Wear It!

January 09, 2012 11:00 AM by Ashley Lee

Jessica Simpson is pregnant. VERY pregnant. And of course, being the fashion entrepreneur that she is, the mentor and judge on the upcoming show Fashion Star is launching a line of maternity clothing that will be available in stores as early as February. However, Simpson is sworn off actually wearing maternity clothes! Read on to find out why she refuses to sport the new product that she’s now promoting.

“I haven’t really gone to maternity clothes because I don’t really love maternity stuff,” said Simpson at a press tour last week. As a businesswoman, she hopes to fill the gap that the fashion market has left wide open.

“It’s really challenging to find adorable stuff. And fashionable stuff and stuff that doesn’t make you look like a house,” she told E! Online. “You want stuff that’s flattering to your bump; you want to show your bump off.”

So what can we expect from her upcoming maternity line?

“We’re going to come out with some really great stuff,” she hinted. “Lots of cute denim for all the ladies out there who are afraid to get dressed up pregnant.”

Fashion Star launches with a special two-hour premiere on Tuesday, March 13th at 9pm…Simpson’s baby with fiance Eric Johnson is due sometime in spring!

Will you be shopping Jessica Simpson’s maternity line?

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Photo credit: Adriana M. Barraza / WENN.com

Topics: Fashion Star, NBC Reality TV Shows |

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