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The Celebrity Apprentice Recap: Failure To Launch

March 11, 2012 08:34 PM by Veronica Dudo

It’s time to start those engines! On tonight’s episode of The Celebrity Apprentice on NBC, the celebrity contestants have to create a presenation for a new Buick car in front of a test-audience. Keep reading to find which two contestants Donald Trump decides to fire!

The contestants are all competing to raise money and awareness for their charity. On season 12 of the reality TV competition, the last person standing will be hired as The Celebrity Apprentice and have the honor of delivering a $250,000 bonus check to their charity.


The remaining 15 business-savvy celebrity contestants are Aubrey O’Day, Arsenio Hall, Adam Carolla, Clay Aiken, Dayana Mendoza, Debbie Gibson, Dee Snider, Lisa Lampanelli, Lou Ferrigno, Michael Andretti, Patricia Velasquez, Paul Teutul Sr., Penn Jillette, Teresa Giudice and Tia Carrere.

The teams will be putting together a consumer launch presentation for the new Buick Verano which will include a 10 minute show and a 10 minute Q&A. Both teams will be judged on content, messaging and over-all creativity.

Team Forte is made up of the women and Debbie Gibson is the project manager for this task. They decide to show the diversity of the Buick brand by featuring the women in the group and how the Buick fits into their lives. While Team Forte has a defined concept, they never get the opportunity to rehearse. It’s now time for their presentation. The women each tell a story of how the Buick Verano works for them. Unfortunately, Aubrey O’Day mispronounces “Verano” twice during her segment. During the Q&A the women are unprepared and are unable to answer a question from the audience!

Team Unanimous includes the men and Adam Carolla is the Project Manager this week. From the beginning, the team struggles to find their focus. The executives from Buick explain that they do not want a stereotypical “beer-type” commercial. Against the better judgment of the entire team, Adam decides to move forward with a comedic routine for their show. The rest of the team worries that the humor may not be tasteful and appropriate for this challenge. The presentation begins and Adam hosts the show. Arsenio Hall and Penn Jillette both ask Adam questions and he along with Michael Andretti do a good job of answering them.

Back in the boardroom, Donald Trump meets with both teams. First he talks to Team Forte and asks them what they thought of Debbie as their Project Manager. Lisa said that some things went smoother than others but that ultimately, every Project Manager has jitters. Next Donald talks with Team Unanimous and again Lou Ferrigno says he is not being used to his potential. The focus is again back on the women. Debbie says if she must choose two people she will select Teresa and Tia. The two women tell Donald Trump that Debbie dismissed them during this task.

The executives from Buick liked certain things from both teams but the women’s team is selected as the winner. Project manager Debbie Gibson will receive $50,000 for her charity.

The women leave the boardroom and the men talk about what went wrong. The executives felt that Michael Andretti–a race car driver–should have played a bigger role in the presentation. Adam says he disagrees with the executives and feels his presentation was good. Donald asks Adam to pick two people to stay in the boardroom with him but he says he made all of the decisions so he refuses to make any selections. Donald Trump tells all of the men to leave the boardroom and informs them he will be firing two people! The women are watching all of this on TV and are shocked with Donald’s decision.

Outside the boardroom, the men can’t believe the situation they’re in and start to bicker with one another. Donald calls the men back in and fires Adam Carolla and Michael Andretti! Both men pack up their things and head home.

Do you agree with tonight’s firings? Join the conversation and leave a comment below.

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Photo Credit: NBC

Topics: Celebrity Apprentice, NBC Reality TV Shows |

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4 Responses to “The Celebrity Apprentice Recap: Failure To Launch”

  1. CarollaFan Says:
    March 11th, 2012 at 9:35 pm

    Screw you buick. You threw the guys under the bus because you didnt get your free Andretti endorsement. Trump I suspected manipulation after the last show and now there is no question. No reason to watch anymore.

  2. sue Says:
    March 12th, 2012 at 12:37 am

    I did not like tonite’s episode AT ALL. I felt the Trumps had a hidden agenda. I didn’t think the men’s team should have lost and I especially thought the firing of Michael Andretti was uncalled for.

  3. Darlene Petri Says:
    March 12th, 2012 at 5:32 am

    Celebrity Apprentice Season 12:
    The firing of Michael Andretti was not justified by the Donald. Donald is loosing touch with reality. It’s time for Donald to hang up his show. I have been slowly losing respect for Mr. Trump. I have not totally lost all respect for the arrogant business man.

  4. Dale Miller Says:
    March 12th, 2012 at 4:03 pm

    I can’t agree with the firings last night. Michael Andretti has never driven GM cars while racing. He’s either driven cars with Ford Cosworth or Honda engines throughout his entire career. Heck as a team owner, he’s probably under contract with Honda and certified spokesman for them. Adam Carolla knew that, that’s why he volunteered to be manager, and GM’s execs got some payback anyway. Carolla should have picked Paul Sr, GM spokesman, to bring into the boardroom and one of the other guys who didn’t deserve it. Trump would have probably sent them all out and brought Andretti back for firing anyway, though. I guess Andretti had to support our GM friends and fans anyway, even if he’d never been part of the team. Probably a lesson for all who were against the bailouts.


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