August 11, 2012 03:48 PM by Stephanie Gustafson
Britney Spears is one busy lady! In addition to her work as a judge on The X Factor, the pop star is also busy putting together a new album and, more recently, promoting Elizabeth Arden’s Fantasy Twist. Based on Britney’s sneak peek from the photo shoot, this will be a very successful ad campaign!
Getting people to buy Elizabeth Arden’s newest scent should not particularly difficult — after all, Britney Spears’ name is attached to the brand! The latest fragrance is actually a mash-up of two of Britney’s more successful scents: Fantasy and Midnight Fantasy.
One effective method for promoting a new celeb scent? Have that celeb do a retro photo shoot. This is exactly the approach Elizabeth Arden and Britney Spears are taking. After her first day at the shoot, Britney tweeted, “Channeling my inner Cleopatra today @ Elizabeth Arden Fantasy Twist shoot. Fragrance is out in Sept.” This tweet was accompanied by an image of Britney decked out in Egyptian garb.
The next day, Brit was all sparkles, dressed to the nines in an elaborate outfit that featured a distinctive headdress. She told her fans, “Loving day 2 of my Elizabeth Arden Fantasy Twist fragrance shoot. Jason says I look like Jean Harlow!”
The X Factor has been promoting Britney Spears as Simon Cowell’s nasty sidekick, showing clips of the pop star insulting one contestant after the other. But who knows? The show might be more effective at drawing in an audience if Britney’s judging outfits imitated the retro styles used in her latest shoot!
What do you think of Britney’s latest photo shoot? Is there any merit in the Jean Harlow and Cleopatra comparisons? Share your thoughts below!
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Photo Credit: E!