August 16, 2012 12:00 PM by Gina Hall
WWE.com has announced its latest Twitter Social Media Ambassador on the RAW after Summerslam. And the lucky person is…
Drum roll, please (OK, maybe not since there was a picture of her above). Khloe Kardashian of “Keeping up with the Kardashians.” You always knew she was a closet wrestling fan, right. Well, maybe. But you don’t really have to be a super fan to tweet for money, just a super celeb.
Past ambassadors include Charlie Sheen (prior to deleting his Twitter account) and DJ Pauly D. Here’s how it works: WWE enters into an agreement (unclear if it’s a financially compensated one) with a celebrity who has several million Twitter followers. The celebrity is expected to tweet about and get hyped about pro wrestling.
On Monday, DJ Pauly D cranked out 27 tweets (including retweets) while acting as the wrestling association’s social media ambassador. He is also scheduled to be the DJ at a WWE VIP party this weekend as part of the SummerSlam festivities. DJ Pauly D has a little bit more than 3.9 million followers on Twitter.
Meanwhile, Khloe Kardashian has more than 7.4 million followers on the social media platform. The reality TV star will have an opportunity to spread the word to millions of her followers, who might not otherwise have been fans of the WWE.
Among pro wrestling fans, the choice of Khloe Kardashian has been largely regarded as a sellout decision, but something had to be done to secure better ratings. And this move on the part of the pro wrestling organization appears to be a creative new way to market their brand to a diverse group of socially active young people who might not even be aware of SummerSlam (or care).
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Photo Credit: Bravo
Topics: E! Reality TV Shows, Keeping Up With The Kardashians, Khloe & Lamar, Khloe Kardashian |
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