December 06, 2012 04:00 PM by Stephanie Gustafson
We thought the days of Ellen DeGeneres controversy were long over, but apparently, we thought wrong. The former American Idol judge is once again attracting criticism for her sexual orientation, but this time, she’s dragged JC Penney into the ring as well.
Ellen DeGeneres recently appeared in a Christmas ad for JC Penney. There wasn’t anything particularly unusual about the advertisement; it featured Ellen explaining the store’s new button campaign to a group of elves…and making a few cheesy but amusing jokes related to the elves’ height.
Despite its seemingly innocuous nature, Ellen’s advertisement managed to anger a conservative watchdog group dubbed One Million Moms. This group has found Ellen’s position at JC Penney problematic all along, having complained in February, “Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families.”
After the new Christmas ad aired, One Million Moms again spoke out on what the group deemed a “controversial” issue: “Since April, JC Penney’s has not aired Ellen DeGeneres in one of their commercials until now. A new JCP ad features Ellen and three elves. JCP has made their choice to offend a huge majority of their customers again. Christians must now vote with their wallets. We have contacted JC Penney’s several times in the past with our concerns, and they will not listen. They have decided to ignore our complaints so we will avoid them at all costs.”
We’re not surprised that JC Penney isn’t eager to follow this group’s advice. And we’re pretty sure that Ellen DeGeneres’ presence in the store’s ads is not considered offensive for “a huge majority” of the store’s customers.
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Photo Credit: NBC