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Drake Calls Out Macy’s & Walgreens For Using YOLO Slogan

December 27, 2012 11:00 AM by Donna W. Martin

Rap artist Drake got an unexpected surprise on Christmas morning. While the Punk’d star was out and about early on Christmas Day, he stumbled into a familiar slogan printed on products in Walgreens and then again when he went to Macy’s. And judging by his reaction, he wasn’t too happy about it. Keep reading for more details.

According to Billboard.com, Drake called out Macy’s and Walgreens after seeing products with YOLO printed on them. YOLO, which stands for “You Only Live Once” is a motto that Drake claims to live by and one that he popularized through his music.

“Walgreens…you gotta either chill or cut the cheque,” and “Macy’s…same goes for you,” Drake captioned alongside photos of items using the YOLO slogan.

Drake first used YOLO in November 2011 during the release of a mixtape with Ross. And then again when he released bonus track “The Motto” for his “Take Care” album. In The Motto, Drake claims YOLO as his own, “You only live once… that’s the motto n*gga, YOLO.”

The Motto went on to hit the Top 20 of the Hot 100 in 2012 and afterwards, the YOLO acronym exploded and has appeared on a wide variety of products such as tee shirts, hats, and pretty much anything with a flat printable surface.

It sounds like Drake is seeing dollar signs and wants his cut of the profits but that’s not likely to happen because he didn’t trademark the YOLO catch phrase for his exclusive use. And even if he had, his beef would not be with Macy’s and Walgreens, it would be with the companies that manufactured the merchandise.

What do you think of Drake calling out Macy’s and Walgreens? Do you think he’s serious about asking them to “cut the cheque?” Or do you think he’s wishing he had trademarked YOLO and turned it into the latest fashion brand sensation? Post a comment and let us know.

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Photo Credit: BET

Topics: MTV Reality TV Shows, Punk'd |

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70 Responses to “Drake Calls Out Macy’s & Walgreens For Using YOLO Slogan”

  1. Eric Says:
    December 27th, 2012 at 11:07 am

    Drake wasn’t the first person to use that phrase. Suicide Silence came out with “You Only Live Once” anywhere from months to a year before Drake.

  2. Summer Says:
    December 27th, 2012 at 11:09 am

    lol, are you kidding me? You don’t own YOLO.
    You took an aphorism that has been around for centuries and used the acronym for it in a song.

    You don’t own it, asshole. Nobody’s gonna cut you a cheque. But maybe you should consider cutting the shit.

  3. Jeff Says:
    December 27th, 2012 at 11:12 am

    Drake is Foolish! Anybody Drakes age who believes or is trying to sound like he originated or popularized the saying “YOLO” is erroneous. I am in my late 40′s and remember hearing that saying decades ago. Drake…get over yourself!

  4. randee Says:
    December 27th, 2012 at 11:14 am

    ARE YOU KIDDING ME? Since when is that phrase a trademark owned by this idiot named Drake? OMG what an a____hole and arrogant idiot he is…..

  5. NINA Says:
    December 27th, 2012 at 11:14 am


  6. Shannon Says:
    December 27th, 2012 at 11:17 am

    Drake didnt come up with “You only live once” Suicide silence released a song before him titles ” You only live once”. Drake is a tool.

  7. Dan Says:
    December 27th, 2012 at 11:19 am

    To claim ownership, you would have had to invent the Yolo abbreviation, before you could patent it? If I am not mistakened that abbreviation has been around for quite a while. I do not think Drake invented it.

  8. bobby Says:
    December 27th, 2012 at 11:20 am

    do you realize you put “n*igga” in your article? What is the star blurring?

  9. King Says:
    December 27th, 2012 at 11:21 am

    WELL!!…. He’s reacting the way he should.

  10. James Says:
    December 27th, 2012 at 11:22 am

    Drake is an idiot. Many companies, especially some travel companies like Gap Adventures, used YOLO years before he did. If anything, he stole it.

  11. bamaboy Says:
    December 27th, 2012 at 11:35 am

    i think drake just aint got shit left in tha think tank and lookin 4 otha options…..degrassi called they want him back!!!

  12. Jared Says:
    December 27th, 2012 at 11:37 am

    Drake may be a little retarded. Anybody who uses the combination of “Blue Steel” and “Duck Face” in a promo photo, without even a hint of irony, has serious issues.

  13. scott Says:
    December 27th, 2012 at 11:47 am

    Drake is full of crap! Why does he think that he owns a phrase he used on one of his songs? Hey, Drake, join the real world. I guess he thinks he said it so he owns it . . and y’all have to pay up if you want to use it. Hey, Drake, by shuttle ticket and come back to planet Earth.

  14. Kathleen Says:
    December 27th, 2012 at 12:09 pm

    I dislike him now because of this. He should’ve patented it if he really didn’t want people to use it. And besides, WHY DOES HE CARE SO MUCH ? He has more money than he actually needs, why does he need to keep making more ??? If he was a real artist his music, lyrics and messages would belong to the world to share, not just himself to pay for his tricked out cars and over the top lifestyle.

  15. Paul W Says:
    December 27th, 2012 at 12:13 pm

    It’s called a trademark, idiots. You can’t patent a phrase.

  16. Mary Says:
    December 27th, 2012 at 12:14 pm

    That is so stupid!! He didn’t come up with that saying. And he is using words someone else wrote. You can’t claim discovery when you can find it written before you were born. YOU MORON!!1

  17. Ralph Malph Says:
    December 27th, 2012 at 12:18 pm

    “he didn’t patent the YOLO catch phrase for his exclusive use” You don’t patent a catch phrase- you copyright it.

  18. ciara Says:
    December 27th, 2012 at 12:22 pm

    other stores put yolo on their items. his record label should’ve told him to get a patent. oh well

  19. Steve Says:
    December 27th, 2012 at 12:48 pm

    Does he “cut a cheque” to all those people he steals music from when he samples?

  20. Alex Says:
    December 27th, 2012 at 1:00 pm

    what idiocy!!!! The Strokes released their song “You Only Live Once” in 2006 !!!! 5 long years before Drake used it in his idiotic song.

  21. Christian Says:
    December 27th, 2012 at 1:13 pm

    I have not been to Macys for a while and have been to Walgreens. I did not see YOLO and even if I did. I could care less. I feel Drake is doing that to create a senseless beef like some other rappers and or publicity!

  22. awake Says:
    December 27th, 2012 at 1:21 pm

    Donna W Martin is very mistaken when she mentions “patenting” a slogan. What? Doesn’t she mean “trademarking”, a whole different process? The editor was also asleep when this article was evaluated.

  23. T-bone Says:
    December 27th, 2012 at 1:25 pm

    I have been saying YOLO for years now. Do I have scratch a check to Drake?

  24. Stefanie Says:
    December 27th, 2012 at 1:30 pm

    Well Suicide Silence sucks and so does drake. its not even a valid point to make that a band and him used it to justify anything. regardless, its a marketing gimmick. He could of said anything. and try to make money off if it.

  25. TayTay Says:
    December 27th, 2012 at 1:33 pm

    Let’s not forget THE STROKES song, “You only live once”!
    It came out in 2006!!

    Drake is pathetic.

  26. khkjkk Says:
    December 27th, 2012 at 1:39 pm

    kill yourself drake.

  27. patrick Says:
    December 27th, 2012 at 1:43 pm

    “YOLO” Is a county in California full of mostly white trash. I think that was the crowd Walgreens was trying to target with the “YOLO” products!!!

  28. Alli Says:
    December 27th, 2012 at 1:52 pm

    This is a joke! Drake even stated that he was inspired to make his song since he’s a Strokes fan and they have their own song called You Only Live Once.

  29. Big Dick Says:
    December 27th, 2012 at 1:53 pm

    First of all what the fuck is a cheque. Why dont you worry about learning english asshole and stop trying to be hip and cool fucking fag. Yea by the way im going to patent the phrase douch bag so every time some dipshit uses it they have to pay me. Jesus Christ!

  30. Kelina B! Says:
    December 27th, 2012 at 1:53 pm

    Drake, Baby grow up honey your not the first and you certainly will not be the last to use it…..what did you think you would own every phrase made popular by you and young money??? I love your music I love what you stand for…but seriously let it go,,,, practice what you preach baby look at the slogan and laugh…cause you know it made you rich….love you!!! momma of 5

  31. D Says:
    December 27th, 2012 at 1:54 pm

    While you are at it, why not call dibs on the ideas behind the internet and the microwave?

  32. The Ghost Says:
    December 27th, 2012 at 1:56 pm

    Drake acts like before he said YOLO we all thought we lived twice or something

  33. willy Says:
    December 27th, 2012 at 1:57 pm

    what a fool this guy is. Sorry to inform you but that saying has been around a lot longer than his sorry exsistence. He is complaining and did not even try and patent it?? Nice try you talentless hack!!!!

  34. Taylor Says:
    December 27th, 2012 at 1:57 pm

    Even when a brand becomes too commonplace, a company will lose it’s trademark to that thing. YOLO is way to common to be owned by any one person. Some brands that have lost trademarks are Zipper, Thermos, Aspirin, Windbreaker, Video Tape, and Petrol. Get over it, Drake, you don’t have any right to it.

  35. Captain M Says:
    December 27th, 2012 at 1:59 pm


  36. taylor Says:
    December 27th, 2012 at 2:18 pm

    The funniest part about this article is that they refer to Drake as the ‘punk’d’ star. Umm… idk, how about the ‘rapper’?

  37. mark Says:
    December 27th, 2012 at 2:29 pm

    lol I’m definitely not defending Drake, but by the same logic you shouldn’t be able to trademark “You’re fired” like that idiot Donald Trump, because something tells me he wasn’t the first person to say it. Same goes for Paris Hilton and “That’s hot.” They’re all jokes, only difference is Drake can actually entertain people while Donald Trump is a conspiracy theorist/pumpkin with a dead animal on his head and Paris Hilton is famous for getting drunk and giving head on camera.

  38. Papa Says:
    December 27th, 2012 at 2:33 pm

    That phrase has been around for decades. “Drake” is just another free publicity seeking idiot.

  39. Saesha Says:
    December 27th, 2012 at 2:33 pm

    It was a freaking restaurant long before it was a song.

  40. Hoppy Says:
    December 27th, 2012 at 2:40 pm

    PHUCK Drake.

  41. Talisha Says:
    December 27th, 2012 at 2:46 pm

    That’s why they have copyright laws. Being in the music industry Drake would know this. If it was a part of his brand he should have protected it like his music. He is just running his mouth. Neg. attention is better than no attention for some people.

  42. Gray Says:
    December 27th, 2012 at 2:58 pm

    What about the Strokes’ “You Only Live Once”? Beats them all but you don’t hear them complaining. It’s a common phrase that’s been used for years, Drake didn’t invent it.

  43. Ryan Johnson Says:
    December 27th, 2012 at 3:58 pm

    This just proves how “un-gangster” drake is. not to mention “fucking retarded”!Damn,drake, you must be the most hardcore rapper in your crew by going after walgreens & macy’s,why,there’s nothing more gangsta than that!Yes,drake,your such a genius that no one else in the world could possibly come up with the slogan- you only live once!

  44. Hal Fishman Says:
    December 27th, 2012 at 4:49 pm

    I keep seeing a picture of a person when Drake is mentioned but everybody knows the noise heard on those records is a computer. Who is this mystery man ?

  45. Kayla Says:
    December 27th, 2012 at 4:53 pm

    Calm your horses Aubrey Graham (Drake), about a year ago you were just a nobody on Degrassi, stop thinking that you’re some cool cat that can go around bossing people out. You realize those stores are helping your image…talentless jerk.

  46. Ajel Says:
    December 27th, 2012 at 5:05 pm

    What an idiot. He needs to stick to singing about rainbows, his mommy, and being heart broken. “YOLO” has probably been around for a 100 years.

  47. John Henry Says:
    December 27th, 2012 at 5:17 pm

    Not sure what Suicide Silence is, but The Strokes came out with the same track, “You Only Live Once” off their 2006 album First Impressions Of Earth.

  48. angryskrew Says:
    December 27th, 2012 at 5:45 pm

    He had too much ‘shrooms for breakfast. This is too funny. I will trademark word FYD, and I will let people use it for free.

  49. John Says:
    December 27th, 2012 at 5:54 pm

    Who’s Drake?

  50. LilBtheBasedgod Says:
    December 27th, 2012 at 5:59 pm

    Drake just being greedy he has all this money, but still wants more. Selfishness at its best. but whatever YMCMB OVOXO!

  51. anonymous Says:
    December 27th, 2012 at 6:08 pm

    drake shut your faggot ass up because The Strokes started it, ok? why don’t you get YOUR shit in check

  52. kitty Says:
    December 27th, 2012 at 6:23 pm

    drake is from canada…he must not know about YOLO being around for centuries in the states…lol funny guy he thought he was original! HAHAHAH

  53. josie duran Says:
    December 27th, 2012 at 6:23 pm

    no one cared until drake used it. face the facts people. drake is this generations jay z and has an influence over consumers that these companies wish they had. the kid is a powerhouse he can sing act rap and wrote songs for some of your favorite artists.

  54. Wendy Says:
    December 27th, 2012 at 6:37 pm

    what an idiot

  55. kay Says:
    December 27th, 2012 at 6:51 pm

    Isn’t YOLO Carpe Diem for the unintelligent…

  56. Tonni Cee Says:
    December 27th, 2012 at 6:57 pm

    Man lebt nur einmal! (You Only Live Once!) is a waltz by Johann Strauss II written in 1855.

  57. chris Says:
    December 27th, 2012 at 7:08 pm

    I live in Yolo county, I hope he doesn’t call us out cause idk if i will give a sh…..

  58. Sophis Says:
    December 27th, 2012 at 7:12 pm


  59. BMartinez Says:
    December 27th, 2012 at 7:20 pm

    No one cares if Suicide Silence started ‘You Only Live Once’. Drake made it famous. It was Rick Ross who actually started it. Anyway, I don’t think he’s serious about it, just making a joke. Seriously people, get a life.

  60. Alexandria Shaw Says:
    December 27th, 2012 at 7:43 pm

    Drake wasn’t the first person to say YOLO. Ginuwine said it in one of his first albums in the song ‘Same Ol G’ a whole decade before Drake. He needs to have a seat if it isn’t copyrighted by him.

  61. ndgabes Says:
    December 27th, 2012 at 8:54 pm

    drake is a moron for reacting to a slogan that’s been used for decades, plus him being overly obsess with Aailyah is very disturbing. i heard rumors he wants to buy all her work and re-shoot the music videos but adding himself in the videos because he’s a big fan of hers. look at the ink on his body. the fool is a mess and needs to go away. the only acomplishment this guy has made is breathing and too bad he can’t stop that.

  62. Robert Says:
    December 27th, 2012 at 8:56 pm

    ha these comments are hilarious. Drake is by far the best rap artist right now. and if you read, it says that he is claiming the acronym, not the phrase. so ya, people used “you only live once”, but no one abbreviated it like he did, just saying. oh and Drake Nation!!!

  63. marcus marroquin Says:
    December 27th, 2012 at 9:45 pm

    you all are dumb as fuck, drake did not make up yolo !!!!!!!!!!!! Mac Dre late rapper did from valleijo california. drakes says in the motto.”rest in peace mac dre im do it for the bay” apprently he was listening to a old mac dre song and heard it and brought it back .

  64. Amanda D. Says:
    December 27th, 2012 at 9:51 pm

    This bastard’s an idiot. This is not the 1st time he’s stake claim to a phrase that has been around longer than he’s been alive. He also staked claim to the “hashtag” rhyming style by claiming he & YM invented it. WTF? Granted, there wasn’t a term for that particular rhyming style but, it was around for yrs. before he ever existed. This douchbag is delusional & his fame has most certainly gone to his head.

  65. Amanda D. Says:
    December 27th, 2012 at 9:59 pm

    This is not the first time this boneheaded bastard has stake claim to something that has been popular for yrs. long before he ever existed. He also claimed that he & YM started the “hashtag” rhyming style which is total bullshit. That rhyming style has been around for yrs, long before he ever existed. I think he’s just another rapper who made it big who allowed his ego to get bigger than his talent.

  66. Not a Drake fan Says:
    December 27th, 2012 at 10:08 pm

    Drake is an idiot. I’ve been saying YOLO since The Strokes’ single, ‘You Only Live Once.’ I’m sure others have been using YOLO for different reasons and for even longer.

  67. acidrap Says:
    December 27th, 2012 at 10:43 pm

    Drake the weakest nigga EVER! He’s got shit 4 brains.

  68. ian Says:
    December 27th, 2012 at 11:12 pm

    he didnt copyright it, so get over it. stipid ass.

  69. kyo Says:
    December 27th, 2012 at 11:18 pm

    I like drake, but this mothafucka act like he’s homeless or struggling to make ends meet. If that was the case, then i would understand his contempt…but no, he’s just being a little biotch.

  70. EveWithTheApple Says:
    December 27th, 2012 at 11:57 pm

    He may not have created the phrase but he made it popular and made it profitable. Nobody gives a damn about The Strokes or whoever else. His only fuck up is he did not go through the proper channels to get paid for it.


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