December 27, 2012 06:24 AM by Donna W. Martin
On Christmas Day, we learned that Jessica Simpson of Fashion Star confirmed rumors that she is indeed pregnant with baby number two. So what does this mean for her contract with Weight Watchers? She’s putting the program on hold until after she delivers the baby but Weight Watchers commercials featuring Simpson will air as scheduled.
According to ABC, during Jessica’s pregnancy, she will be putting the Weight Watchers program on hold. Jessica “will not be following the program during the pregnancy,” a Weight Watchers representative said. “Her weight and well-being [will be] monitored by her obstetrician, as is recommended for any woman during pregnancy.” The rep added, “After she gives birth, Jessica and her doctor will decide when she may resume following the Weight Watchers program.”
After delivering baby Maxwell, Jessica lost 50 pounds using the program. The Weight Watchers rep said, “There have been no changes to our business agreement with Jessica. Jessica’s successful weight loss prior to becoming pregnant [with baby number two] will be featured in Weight Watchers’ new “Expect Amazing” advertising campaign, including a spot with her sharing the happy news.”
The ad will begin airing in January and will show a slim and fit Jessica in skintight jeans and cowboy boots. David Kirchhoff, Weight Watchers CEO spoke about working with Jessica. “We are thrilled with our partnership with her. She is fantastic. She has done great on the program. It has had a huge impact on her relationship with food, in a positive way. This is about real life. It is about changing your life in a healthy way. That is what we are all about and we could not feel better about her in that capacity.”
What do you think of Jessica’s success with the Weight Watchers program? Do you think she will gain a lot of weight with baby number two? And will she be able to lose those extra pounds using Weight Watchers? Post a comment below and let us know.
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Photo Credit: FOX