January 17, 2013 05:09 AM by Megan Wilson
Nicki Minaj and Adam Levine may be at the top of their game as judges on American Idol and The Voice, but both stars also have something else in common now. They are both going to be designing lines for K-Mart! They’re joining the ranks of other stars like Selena Gomez to offer shoppers something a little different from K-Mart’s normal offerings. Keep reading for the details!
K-Mart has been teaming up with stars for a few years now. Sofia Vergara, Selena Gomez, and the Kardashians have all collaborated with designers to fill K-Mart’s racks with their goods. While K-Mart is usually associated with bargain basement choices and quality, it seems as if Nicki Minaj and Adam Levine feel they can bring some color and style to the store. They are not only going to be offering clothes, but a multi-department line. They are also working with the social media platform ShopYourWay.com, which offers personalized results to online shoppers, along with rewards and contests in return for purchases and reviews.
In a press release about the collaboration, Nicki said, “I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.”
Adam Levine also released a statement, saying, “Partnering with SHOP YOUR WAY to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection.”
Irman Jooma, executive vice president and president of Marketing & Online Sears Holding, also talked about the new lines, saying, “We are thrilled to align Kmart and SHOP YOUR WAY with two of America’s superstars. We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise.”
While Adam’s line may be pretty typical of Adam’s style, we’re all a little nervous about what Nicki may bring to the table! What do you think the duo’s lines may offer? Let us know in the comments!
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Photo Credit: MTV
Topics: American Idol, FOX Reality TV Shows, NBC Reality TV Shows, The Voice |
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