October 03, 2013 01:30 PM by Stephanie Gustafson
Keeping Up With The Kardashians has proven one of reality television’s most successful programs, boasting an impressive viewership for both itself and its many spin-off shows. But does the series have what it takes to stand the test of time? According to Rob Kardashian, the reality empire’s longevity could be limited…which is why the reality star is looking into alternative business ventures.
Several Kardashian siblings have taken on the fashion world, releasing such lines as the ever popular Kardashian Kollection. Rob seeks hopes to pursue a similar goal, although, unlike his sisters, the celebrity will be keeping his upcoming fashion venture separate from the world of reality television. While chatting with the Wall Street Journal, Rob revealed a luxury sock line in the works. He h0pes to christen the collection Arthur George, which, as you might notice, does not include even a hint of the traditional Kardashian moniker. The origins of this brand? “Arthur is my middle name, George is my dad’s middle name.”
Why is Rob keeping Kardashian out of the mix? Attaching the surname would offer the promise of media attention, something that never hurts when you’re trying to get a business up and running. But Rob begs to differ. “I just kind of wanted to do something where you don’t just see ‘Kardashian’ everywhere…I don’t want anybody associating it with anybody else in my family. I feel like it has more longevity, in that sense.”
Yep, Rob Kardashian believes that his luxury sock line offers a sense of longevity absent from the very fad-driven Kardashian brand. And amazingly enough, he makes a good point. Rumor has it, Keeping Up With The Kardashians will continue to film for just a few more seasons before the family calls it quits. Even series linchpin Kim has revealed that she has other projects in the work, admitting, “I don’t know where my life will be in the next couple of years.”
Do you think a luxury sock line could last longer than the Keeping Up With The Kardashians empire? Sound off in the comments section below!
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Photo Credit: E!
Topics: ABC Reality TV Shows, Dancing With the Stars, E! Reality TV Shows, Keeping Up With The Kardashians |
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