October 28, 2013 05:00 PM by Suzy Kerr
Kanye West is inarguably one busy dude, what with all his business ventures, being a new dad to baby North West and planning elaborate birthday parties for fiancé Kim Kardashian. He wasn’t too busy to do a little real estate searching, though, and apparently he found exactly what he was looking for in the storefront next to his Keeping Up With the Kardashians fiancé’s boutique, Dash. The rapper closed a deal on the space, which he’s now using to sell merchandise from his Yeezus tour.Um, what?
Yeezy has a pretty consistent track record of making questionable decisions, and opening a store just to sell concert t-shirts definitely falls into the “huh?” category. In a photo captioned “HIS & HERS,” the Keeping Up With the Kardashians star tweeted a picture of the new store, which is right next door to the one in L.A. that she co-owns with her sisters. In the photo, Dash’s goods are clearly on display in the store’s front window, but the Yeezus store is apparently still under construction, as the door and windows appear to be covered up.Unless, of course, this is some elaborate Kanye-style ploy designed to generate mystery and intrigue in an effort to lure people inside, which is totally a possibility.If the success of the rapper’s concerts is any indication, Kanye’s new store may end up being a good money-maker….provided he uncovers the windows and gives people an idea of what awaits them inside, that is.
It does seem a little out of the ordinary, though, to have an entire place devoted to selling concert merchandise – that’s NOT AT THE ACTUAL CONCERT. But then again, this is Kanye West we’re talking about, and he’s not just an ordinary guy. In addition to being the number one rock star on the planet, he’s also a misunderstood genius. We should just accept it and move on. That’s what Kim Kardashian did anyway.
So what do you think about Yeezy’s new store? Would you shop there or would it be better to just wait until it’s all on clearance on Amazon? Tell us in the comments!
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Photo Credit: Kim Kardashian on Instagram
Topics: E! Reality TV Shows, Keeping Up With The Kardashians, Kim Kardashian |
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