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Bethenny Frankel To Expand Skinnygirl Line

July 12, 2014 07:08 AM by Stephanie Gustafson


Following news of her talk show’s demise, Facebook fans wondered where Bethenny Frankel would end up next. After all, the celeb has absolutely no intention of returning to The Real Housewives Of New York City. She’s kept quiet about her plans for the past few months, but now, is excited to announce that she has several new Skinnygirl products in the works!

Bethenny Frankel already has established a presence in kitchens all across America, thanks to her popular Skinnygirl products. This is clearly a more suitable path for the celeb than the talk show circuit or even reality television. Bethenny has finally decided to stick with what works, which is why she is expanding her reach further into the realm of kitchen products.

Although Twitter rumors suggest that Bethenny will eventually boast a vast line of kitchen appliances, she is beginning with licensing for microwave popcorn. ConAgra recently announced its intention to take on the Skinnygirl brand in hopes of making Orville Redenbacher popcorn more appealing to a wide consumer base.

According to Bethenny, popcorn is just the beginning of what promises to be a very successful expansion in the food business. The reality star told the Wall Street Journal that, in addition to her Skinnygirl drinks, she’s planning a range of new and exciting products. “I am working on coffee that is not out yet and working on salad dressings and ice cream.”

Bethenny is most excited about her upcoming takeover of the appliance industry. “We also have a kitchen appliance coming out. It will be a health problem-solving product such as a personal blender. Blending will take over juicing.”

Do you enjoy any of Bethenny Frankel’s Skinnygirl products? Sound off in the comments section below!


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Photo Credit: Bethenny Frankel Instagram

Topics: Bravo Reality TV Shows, The Real Housewives Of New York City |

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